
Start here
Begin with a shade you already wear.
Choose your brand, product and shade in the fitting room. We compare published swatch images to help you build a shortlist to test in person.
Read the catalog notes
A foundation label says "neutral medium" and means it sincerely. The house now holds 14,692 shades across 641 products from 169 brands, and has read the colour of 14,642 of them in CIE L*a*b*, converted to ITA° — the open dermatological standard, not a licensed ink system. Of the 8,747 shades whose brand names an undertone, 5,327 read as a different undertone off the brand's own swatch: 61 percent. Pick the swatch closest to your skin and the house matches by colour distance within your undertone band, and shows you both words where they disagree. A shade listed without a reading is one the house holds but has not yet seen — that is a different sentence from "it does not exist", and the difference is not yours to guess at.
What the house holds
- Brands
- 169
- Styles
- 641
- Size options
- 14,692
- Carrying a measurement
- 0
- Retailers
- 2
Brands by shade range
Every brand below is held with its shades read in CIE L*a*b* off the brand’s own swatch. Where the brand names an undertone and the reading disagrees, the page says so.
- bareMinerals618 shades · 618 read
- MAC537 shades · 537 read
- Clinique529 shades · 529 read
- Tarte506 shades · 506 read
- Dior473 shades · 473 read
- FENTY BEAUTY by Rihanna432 shades · 432 read
- Estée Lauder418 shades · 418 read
- NARS392 shades · 392 read
- It Cosmetics381 shades · 381 read
- Lancôme375 shades · 375 read
- L'Oréal354 shades · 354 read
- SEPHORA COLLECTION349 shades · 330 read
- Laura Mercier310 shades · 310 read
- Maybelline277 shades · 277 read
- Charlotte Tilbury255 shades · 255 read
- Natasha Denona245 shades · 245 read
- HOURGLASS243 shades · 243 read
- MAKE UP FOR EVER242 shades · 242 read
- Armani Beauty229 shades · 229 read
- Bobbi Brown225 shades · 225 read
- Too Faced219 shades · 219 read
- ULTA214 shades · 214 read
- Smashbox212 shades · 212 read
- ILIA211 shades · 211 read
- Urban Decay Cosmetics193 shades · 193 read
- Juvia's Place163 shades · 163 read
- KVD Vegan Beauty161 shades · 161 read
- NYX Professional Makeup150 shades · 150 read
- Milani146 shades · 146 read
- Revolution Beauty145 shades · 145 read
- COVER FX144 shades · 144 read
- CHANEL130 shades · 130 read
- CoverGirl120 shades · 120 read
- Benefit Cosmetics119 shades · 119 read
- Anastasia Beverly Hills114 shades · 114 read
- Yves Saint Laurent112 shades · 112 read
- jane iredale111 shades · 111 read
- HUDA BEAUTY107 shades · 107 read
- PAT McGRATH LABS102 shades · 102 read
- Gucci100 shades · 100 read
- BLK/OPL97 shades · 97 read
- Rare Beauty by Selena Gomez96 shades · 96 read
- PÜR87 shades · 87 read
- Givenchy86 shades · 86 read
- e.l.f. Cosmetics84 shades · 84 read
- Dermablend84 shades · 84 read
- Haus Labs82 shades · 51 read
- Morphe80 shades · 80 read
- Makeup Revolution79 shades · 79 read
- TOM FORD79 shades · 79 read
- MILK MAKEUP79 shades · 79 read
- TIRTIR70 shades · 70 read
- ColourPop69 shades · 69 read
- Westman Atelier66 shades · 66 read
- L.A. Girl65 shades · 65 read
- MAKEUP BY MARIO64 shades · 64 read
- Laura Geller63 shades · 63 read
- PÜR Minerals63 shades · 63 read
- Doll 1060 shades · 60 read
- Revlon60 shades · 60 read
- Ogee60 shades · 60 read
- Essence58 shades · 58 read
- Temptu57 shades · 57 read
- r.e.m. beauty54 shades · 54 read
- J.Cat Beauty54 shades · 54 read
- Wet n Wild53 shades · 53 read
- PATRICK TA53 shades · 53 read
- Kosas53 shades · 53 read
- Tower 28 Beauty53 shades · 53 read
- UOMA Beauty51 shades · 51 read
- MERIT50 shades · 50 read
- HALEYS Beauty50 shades · 50 read
- Jouer Cosmetics49 shades · 49 read
- Shiseido49 shades · 49 read
- BECCA Cosmetics48 shades · 48 read
- LIXR Beauty48 shades · 48 read
- rms beauty47 shades · 47 read
- KEVYN AUCOIN46 shades · 46 read
- about-face45 shades · 45 read
- Glossier44 shades · 44 read
- Guerlain44 shades · 44 read
- ZOEVA43 shades · 43 read
- Exa43 shades · 43 read
- Marc Jacobs Beauty43 shades · 43 read
- SMITH & CULT42 shades · 42 read
- The Ordinary42 shades · 42 read
- Dose Of Colors42 shades · 42 read
- Danessa Myricks Beauty42 shades · 42 read
- Prada41 shades · 41 read
- beautyblender40 shades · 40 read
- NUDESTIX40 shades · 40 read
- BASMA40 shades · 40 read
Find yours
Open the fitting room for makeup
Measurements are recorded with their source. A brand’s own published number is a claim; a number the house took with a tape in hand under a published protocol is verified. Both are stored, and where they disagree the difference is the point.
There’s more to the house
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Frame width, bridge fit and room for your cheeks.
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