The shade file

KVD Vegan Beauty, beyond the shade name.

Compare the brand’s descriptions with readings from published swatch images.

161 shades6 products161 swatch readings

Illustrating the fit question · AI-created image

What do the numbers mean?

L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.

KVD Vegan Beauty names an undertone for 84 of these shades. Read off the brand’s own swatch under D65, 52 of them — 62% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.

Good Apple Full-Coverage Transfer-Proof Serum Foundation15 shades

KVD Vegan Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Medium 039	— · medium	66.92	10.93	18.62	42.26	light	neutral
Light 024	— · light	63.41	9.98	25.88	27.39	tan	warm
Tan 060	— · tan	61.31	13.65	29.2	21.17	tan	neutral
Tan 074	— · tan	59.06	16.72	31.78	15.91	tan	neutral
Deep 082	— · deep	49.7	26.28	39.04	-0.44	brown	cool
Deep 084	— · deep	46.09	25.11	39.27	-5.69	brown	cool
Tan 078	— · tan	45.09	20.95	31.34	-8.9	brown	cool
Deep 080	— · deep	44.83	19.35	20.45	-14.19	brown	cool
Deep 090	— · deep	42.1	19.9	19.66	-21.89	brown	cool
Deep 094	— · deep	39.65	14.56	16.06	-32.8	dark	cool
Deep 088	— · deep	38.84	17.59	16.24	-34.5	dark	cool
Deep 092	— · deep	34.23	19.77	29.93	-27.78	brown	cool
Deep 086	— · deep	30.16	10.86	20.79	-43.66	dark	neutral
Deep 096	— · deep	28.04	23.04	37.95	-30.06	dark	neutral
Deep 098	— · deep	23.75	16.22	25.5	-45.83	dark	cool

Good Apple Skin-Perfecting Hydrating Foundation Balm11 shades

KVD Vegan Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Deep 080	— · deep	42.41	20.71	23.12	-18.17	brown	cool
Deep 082	— · deep	40.55	21.34	24.19	-21.34	brown	cool
Deep 084	— · deep	40.51	22.38	27.14	-19.27	brown	cool
Deep 090	— · deep	39.82	21.81	22.02	-24.81	brown	cool
Tan 076	— · tan	38.75	13.82	23.28	-25.79	brown	neutral
Deep 088	— · deep	35.98	23.22	17.37	-38.91	dark	cool
Deep 094	— · deep	35.95	17.72	17.76	-38.35	dark	cool
Deep 092	— · deep	33.18	10.93	18.06	-42.96	dark	neutral
Deep 096	— · deep	32.38	7.79	18.72	-43.27	dark	warm
Deep 086	— · deep	26.73	12.84	21.92	-46.71	dark	neutral
Deep 098	— · deep	24.83	18.77	13.15	-62.42	dark	cool

Lock-It Foundation43 shades

KVD Vegan Beauty Lock-It Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
40	— · light	87.11	9.48	17.82	64.35	very_light	neutral
42	neutral · fair	85.46	12.95	19.23	61.53	very_light	cool
42	warm · fair	85.37	8.9	26.94	52.7	light	warm
41	neutral · fair	84.62	9.76	15.8	65.47	very_light	neutral
43	warm · fair	82.82	13.01	30.31	47.28	light	warm
44	cool · fair	82.48	12.73	17.59	61.56	very_light	cool
45	neutral · light	80.74	11.97	30.03	45.67	light	warm
45	warm · light	79.64	14.99	28.57	46.05	light	neutral
52	neutral · medium	77.31	13.9	17.68	57.08	very_light	cool
46	cool · light	77.16	14.82	17.5	57.21	very_light	cool
47	neutral · light	74.56	13.88	27.87	41.39	light	neutral
49	neutral · light	72.91	18.8	30.57	36.85	intermediate	neutral
52	warm · medium	72.42	19.77	30.46	36.35	intermediate	cool
51	warm · medium	71.84	11.59	31.56	34.68	intermediate	warm
48	neutral · light	71.39	16.09	27.29	38.09	intermediate	neutral
52.5	neutral · medium	70.5	9.21	30.72	33.72	intermediate	warm
53	warm · medium	67.38	18.8	37.01	25.15	tan	neutral
53	neutral · medium	67.05	16.1	37.01	24.73	tan	warm
55	neutral · medium	66.06	18.11	36.82	23.57	tan	neutral
54	cool · medium	66	18.27	30.81	27.44	tan	neutral
54	neutral · medium	65.77	18.67	33.78	25.03	tan	neutral
57	warm · medium	64.29	18.51	38.76	20.24	tan	neutral
56	neutral · medium	64.23	22.88	31.84	24.08	tan	cool
58	neutral · medium	64.23	22.88	31.84	24.08	tan	cool
59	neutral · medium	62.64	19.92	31.77	21.7	tan	cool
62	warm · medium	62.28	21.16	35.69	18.99	tan	neutral
64	neutral · medium	61.43	21.2	30.73	20.4	tan	cool
65	neutral · medium	60.85	18.93	33.71	17.84	tan	neutral
65	warm · medium	60.05	24.08	37.18	15.13	tan	cool
66	cool · deep	49.74	24.1	33.58	-0.44	brown	cool
71	warm · deep	48.09	25.21	34.83	-3.14	brown	cool
67	cool · deep	43.9	26.1	34.51	-10.02	brown	cool
74	warm · deep	43.25	21.87	27.24	-13.92	brown	cool
76	warm · deep	41.74	20.87	29.26	-15.76	brown	cool
77	warm · deep	40.42	19.39	27.49	-19.21	brown	cool
78	neutral · deep	32.67	19.16	25.03	-34.7	dark	cool
79	neutral · deep	31.18	18.69	23.07	-39.21	dark	cool
79	warm · deep	30.87	17.69	23.23	-39.47	dark	cool
80	neutral · deep	27.5	12.85	14.72	-56.81	dark	cool
81	cool · deep	26.09	12.64	14.05	-59.56	dark	cool
83	cool · rich	23.75	14.13	10.8	-67.64	dark	cool
85	warm · rich	21.28	10.5	9.2	-72.24	dark	cool
87	neutral · rich	19.77	10.4	5.64	-79.43	dark	cool

Lock-It Powder Foundation26 shades

KVD Vegan Beauty Lock-It Powder Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
105	— · fair	81.85	4.96	6.26	78.88	very_light	cool
115	— · fair	80.95	5.58	8.19	75.18	very_light	cool
110	— · fair	80.14	6.96	6.47	77.88	very_light	cool
120	— · fair	74.81	14.05	19.53	51.79	light	cool
130	— · light	74.19	14.07	25.18	43.85	light	neutral
125	— · light	72.46	13.66	18.34	50.77	light	cool
140	— · medium	71.69	14.32	27.11	38.66	intermediate	neutral
135	— · light	71.67	14.49	24.37	41.64	light	neutral
150	— · medium	67.92	15.56	29.54	31.24	intermediate	neutral
145	— · medium	67.59	17.36	27.5	32.6	intermediate	cool
155	— · medium	64.5	18.34	31.51	24.71	tan	neutral
175	— · tan	64.38	20.45	35.22	22.21	tan	neutral
165	warm · tan	64.11	20.83	35.95	21.43	tan	neutral
170	— · tan	63.41	18.35	34.93	21	tan	neutral
160	— · tan	61.65	17.44	36.34	17.77	tan	neutral
180	— · tan	60.97	20.73	33.93	17.92	tan	neutral
195	— · deep	49.64	21.57	25.39	-0.81	brown	cool
190	— · tan	49.48	19.37	30.25	-0.98	brown	cool
185	— · tan	48.62	20.64	29.17	-2.71	brown	cool
210	— · deep	47.95	22.6	26.61	-4.41	brown	cool
205	— · deep	47.89	23.52	30.01	-4.02	brown	cool
200	— · deep	47.59	21.24	29.53	-4.67	brown	cool
215	— · rich	46.74	22.78	23.8	-7.8	brown	cool
220	— · rich	44.91	24.31	31.82	-9.09	brown	cool
230	— · rich	38.72	20.97	22.31	-26.82	brown	cool
225	— · rich	38.7	18.23	20.97	-28.32	brown	cool

Lock-It Powder Foundation Refills26 shades

KVD Vegan Beauty Lock-It Powder Foundation Refills published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
105	— · fair	82.95	10.33	15.52	64.78	very_light	cool
110	— · fair	81.07	6.38	5.68	79.64	very_light	cool
115	— · fair	80.68	5.95	8.33	74.81	very_light	cool
120	— · fair	75.29	14.54	19.15	52.87	light	cool
130	— · light	74.41	14.97	24.98	44.34	light	neutral
125	— · light	72.36	14.85	17.12	52.56	light	cool
135	— · light	71.64	15.82	24.36	41.62	light	cool
140	— · medium	71.49	14.94	28.49	37.03	intermediate	neutral
145	— · medium	68.04	16.07	29.18	31.73	intermediate	neutral
150	— · medium	67.92	15.56	29.54	31.24	intermediate	neutral
155	— · medium	64.86	18.2	31.98	24.92	tan	neutral
165	warm · tan	64.52	21.04	34.35	22.91	tan	neutral
175	— · tan	64.17	21.17	33.88	22.7	tan	neutral
170	— · tan	63.58	17.64	33.51	22.06	tan	neutral
160	— · tan	61.7	17.69	34.79	18.59	tan	neutral
180	— · tan	61.1	21.22	33.58	18.29	tan	cool
190	— · tan	50.48	18.61	30.99	0.89	brown	neutral
185	— · tan	50.39	19.78	29.79	0.75	brown	cool
195	— · deep	49.72	20.4	26.62	-0.6	brown	cool
205	— · deep	48.48	22.74	31.33	-2.78	brown	cool
210	— · deep	48.18	23.28	28.11	-3.7	brown	cool
200	— · deep	46.97	20.61	28.11	-6.15	brown	cool
215	— · rich	46.08	21.99	23.46	-9.49	brown	cool
220	— · rich	45.05	24.73	32.02	-8.79	brown	cool
225	— · rich	38.49	19.01	19.48	-30.58	dark	cool
230	— · rich	38.08	21.61	22.06	-28.38	brown	cool

True Portrait Medium Coverage Shake Foundation40 shades

KVD Vegan Beauty True Portrait Medium Coverage Shake Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
002	neutral · light	93.16	5.92	8.67	78.64	very_light	cool
004	neutral · fair	83.39	7.04	21.42	57.32	very_light	warm
006	warm · fair	82.47	9.13	23.36	54.27	light	warm
008	warm · fair	81.27	8.54	24.3	52.15	light	warm
010	cool · fair	76.19	12.15	19.83	52.87	light	neutral
024	warm · light	75.26	10.66	28.21	41.84	light	warm
015	warm · light	75.23	12.1	27.67	42.36	light	warm
030	warm · light	74.8	8.62	29.66	39.9	intermediate	warm
012	neutral · light	73.83	9.68	23.46	45.45	light	warm
027	neutral · light	73.59	8.18	30.12	38.07	intermediate	warm
018	cool · light	72.67	9.38	25.09	42.1	light	warm
021	neutral · light	72.29	12.09	28.96	37.58	intermediate	warm
036	neutral · light	70.05	12.05	30.2	33.58	intermediate	warm
033	warm · light	69.63	13.33	30.74	32.56	intermediate	warm
051	warm · medium	68.62	13.73	31.53	30.56	intermediate	warm
045	neutral · medium	68	14.52	27.98	32.75	intermediate	neutral
048	neutral · medium	67.85	12.73	23.87	36.79	intermediate	neutral
042	warm · medium	67.11	15.23	31.69	28.37	intermediate	neutral
039	warm · medium	66.88	17.34	30.35	29.08	intermediate	neutral
054	neutral · medium	66.6	11.71	31.42	27.85	tan	warm
057	neutral · medium	63.2	13.3	32.3	22.23	tan	warm
060	neutral · medium	59.59	14.3	31.85	16.76	tan	warm
063	warm · medium	57.13	15.48	29.69	13.5	tan	neutral
066	neutral · medium	55.43	14.86	31.83	9.68	brown	neutral
068	warm · tan	52.56	17.53	29.77	4.91	brown	neutral
070	cool · tan	49.57	21.22	27.6	-0.89	brown	cool
072	cool · tan	46.23	16.74	25.81	-8.31	brown	cool
074	warm · tan	44.38	12.93	26.67	-11.9	brown	neutral
076	neutral · tan	40.64	13.13	22.83	-22.29	brown	neutral
078	warm · tan	38.59	11.91	20	-29.7	brown	neutral
080	cool · deep	35.86	14.31	19.99	-35.27	dark	cool
086	warm · deep	34.96	12.75	18.09	-39.74	dark	cool
082	cool · deep	34.89	12.63	16.12	-43.15	dark	cool
084	neutral · deep	32.56	10.39	15.94	-47.57	dark	cool
088	cool · deep	31.72	10.48	16.03	-48.75	dark	cool
092	neutral · deep	31.72	10.48	16.03	-48.75	dark	cool
090	warm · deep	28.88	12.94	16	-52.85	dark	cool
094	neutral · rich	27.94	14.35	14.74	-56.25	dark	cool
096	neutral · rich	24.9	10.23	10.98	-66.37	dark	cool
098	neutral · rich	23.36	7.92	10.06	-69.31	dark	cool

Match a shade you already wear

Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.

Shop by fit concern

Start with what never quite works.

See the fit guides

Choose the detail that matters to you. We’ll point you to useful guides and the measurements available to compare.

Petite, with room where you need it Shorts that cover what you choose More room through the upper arms A longer or shorter torso A waist seam in the right place More back or bra coverage Longer or shorter hems Fabric that moves and drapes comfortably

There’s more to the house

KVD Vegan Beauty, beyond the shade name.

Start with what never quite works.

Follow the detail that matters to you.

Boots & shoes

Foundation shades

Pants

Tops

Shoes by comfort & width

Swim

Press-on nails

Dresses & skirts

Coats & jackets

Bras & foundations

Jewelry

Glasses & sunglasses

KVD Vegan Beauty, beyond the shade name.

Start with what never quite works.

Follow the detail that matters to you.

Boots & shoes ↗

Foundation shades ↗

Pants ↗

Tops ↗

Shoes by comfort & width ↗

Swim ↗

Press-on nails ↗

Dresses & skirts ↗

Coats & jackets ↗

Bras & foundations ↗

Jewelry ↗

Glasses & sunglasses ↗

Boots & shoes

Foundation shades

Pants

Tops

Shoes by comfort & width

Swim

Press-on nails

Dresses & skirts

Coats & jackets

Bras & foundations

Jewelry

Glasses & sunglasses