The shade file

Rare Beauty by Selena Gomez, beyond the shade name.

Compare the brand’s descriptions with readings from published swatch images.

96 shades2 products96 swatch readings

Illustrating the fit question · AI-created image

What do the numbers mean?

L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.

Rare Beauty by Selena Gomez names an undertone for 95 of these shades. Read off the brand’s own swatch under D65, 53 of them — 56% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.

Liquid Touch Weightless Foundation48 shades

Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
100W	warm	89.61	3.51	15.5	68.63	very_light	warm
140C	cool	89.23	6.87	12.38	72.49	very_light	neutral
110N	neutral	87.59	7.35	13.7	69.98	very_light	neutral
120C	cool	87.59	7.35	13.7	69.98	very_light	neutral
150C	cool	83.71	10.59	14.49	66.74	very_light	cool
160C	cool	82.33	13.36	20.06	58.18	very_light	cool
220C	cool	81.93	11.72	19.98	57.96	very_light	neutral
200C	cool	81.72	10.35	25.52	51.18	light	warm
170W	warm	81.53	6.85	20.89	56.47	very_light	warm
190W	warm	81.24	6.86	24.21	52.23	light	warm
130N	neutral	81.18	10.09	19.93	57.41	very_light	neutral
180W	warm	81.03	9.59	18.63	59.02	very_light	neutral
230N	neutral	80.65	7.3	26.05	49.64	light	warm
270N	neutral	77.18	13.97	28.3	43.84	light	neutral
210N	neutral	76.45	10.99	28.26	43.11	light	warm
280N	neutral	76.26	10.04	30.65	40.59	intermediate	warm
240W	warm	75.88	9.95	31.19	39.68	intermediate	warm
250W	warm	75.84	10.17	26.32	44.47	light	warm
260N	neutral	75.81	12.5	33.83	37.34	intermediate	warm
300C	cool	75.16	12.34	21.08	50.04	light	neutral
320W	warm	74.03	12.86	33	36.06	intermediate	warm
290N	neutral	73.13	14.1	27.49	40.08	intermediate	neutral
330N	neutral	71.8	17.58	28.45	37.46	intermediate	neutral
310W	warm	70.79	12.24	26.88	37.72	intermediate	neutral
370N	neutral	69.72	16.46	33.12	30.77	intermediate	neutral
360W	warm	69.65	11.87	31.27	32.15	intermediate	warm
340C	cool	69.55	11.69	27.86	35.06	intermediate	warm
380W	warm	69.18	14.42	32.32	30.69	intermediate	warm
350C	cool	68.09	16.63	24.33	36.63	intermediate	cool
390C	cool	66.68	18.66	21.84	37.37	intermediate	cool
430W	warm	64.95	16.05	26.55	29.38	intermediate	neutral
400W	warm	64.66	14.81	28.32	27.37	tan	neutral
420N	neutral	64.57	14.75	24.31	30.94	intermediate	neutral
410N	neutral	60.11	15.14	27.05	20.49	tan	neutral
440C	cool	56.01	17.47	24.84	13.6	tan	cool
460W	warm	54.27	19.54	27.64	8.78	brown	cool
470C	cool	52.32	18.42	24.93	5.32	brown	cool
450N	neutral	48.89	23.09	25.58	-2.48	brown	cool
520W	warm	48.11	13.26	24.76	-4.37	brown	neutral
530N	neutral	47.06	18.08	28.7	-5.85	brown	cool
480W	warm	46.95	16.59	23.29	-7.46	brown	cool
500N	neutral	46.04	17.7	23.25	-9.67	brown	cool
490C	cool	45.93	21.47	23.82	-9.7	brown	cool
510W	warm	37.44	18.11	22.88	-28.76	brown	cool
540C	cool	34.97	20.21	15.85	-43.48	dark	cool
550C	cool	34.95	19.11	11.36	-52.95	dark	cool
570	—	31.49	9.99	11.24	-58.73	dark	cool
560W	warm	30.15	14.58	12.03	-58.78	dark	cool

True to Myself Natural Matte Longwear Foundation 48 shades

Rare Beauty by Selena Gomez True to Myself Natural Matte Longwear Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
2 Fair Warm	warm · fair	89.08	6.3	11.62	73.44	very_light	neutral
7 Light Warm	warm · light	87.14	6.46	18.31	63.76	very_light	warm
1 Fair Neutral	neutral · fair	86.84	7.53	10.48	74.12	very_light	cool
6 Fair Neutral	olive · fair	86.28	9.38	13.95	68.97	very_light	cool
4 Fair Neutral	neutral · fair	85.55	7.78	13.91	68.63	very_light	neutral
5 Fair Warm	warm · fair	84.8	8.82	17.64	63.12	very_light	neutral
3 Fair Cool	cool · fair	84.77	9.5	9.61	74.55	very_light	cool
8 Light Cool	cool · light	84.36	11.64	16.54	64.3	very_light	cool
9 Light Neutral	neutral · light	83.48	10.36	23.24	55.23	very_light	warm
10 Light Warm	olive · light	83.4	11	29.49	48.56	light	warm
13 Light Neutral	neutral · light	82.76	16	26.61	50.91	light	neutral
11 Light Cool	cool · light	82.68	14.41	24.33	53.33	light	neutral
12 Light Warm	warm · light	81.62	12.48	31.26	45.33	light	warm
14 Light Medium Warm	warm · light	80.13	17.1	26.66	48.5	light	cool
15 Light Medium Neutral	neutral · light	79.12	12.66	31.49	42.76	light	warm
17 Light Medium Cool	cool · light	78.98	19.68	27.25	46.76	light	cool
19 Light Medium Warm	warm · light	78.6	13.3	35.03	39.23	intermediate	warm
20 Light Medium Neutral	neutral · light	78.56	21.7	34.72	39.44	intermediate	cool
16 Light Medium Neutral	neutral · light	78.46	15.74	33.86	40.05	intermediate	neutral
18 Light Medium Neutral	olive · light	77.03	15.87	34.01	38.48	intermediate	neutral
22 Medium Cool	cool · medium	74.04	21.85	27.92	40.73	intermediate	cool
21 Light Medium Warm	olive · light	73.75	15.99	35.37	33.88	intermediate	neutral
25 Medium Neutral	neutral · medium	73.71	21.3	38.15	31.86	intermediate	neutral
24 Medium Warm	olive · medium	73.67	19.41	44.25	28.14	intermediate	warm
23 Medium Neutral	neutral · medium	72.32	18.97	37.26	30.92	intermediate	neutral
26 Medium Warm	warm · medium	70.83	21.45	42.7	26	tan	neutral
28 Medium Cool	cool · medium	68.84	20.28	32.59	30.03	intermediate	neutral
27 Medium Warm	warm · medium	67.77	22.76	40.32	23.78	tan	neutral
29 Medium Neutral	olive · medium	67.1	24.27	43.16	21.61	tan	neutral
33 Medium Deep Cool	cool · medium	64.24	27.72	38.53	20.28	tan	cool
32 Medium Deep Neutral	neutral · medium	63.58	24.25	38.07	19.63	tan	cool
34 Medium Deep Warm	olive · medium	63.02	23.47	41	17.62	tan	neutral
30 Medium Warm	olive · medium	63	20.71	40.87	17.64	tan	neutral
31 Medium Deep Neutral	neutral · medium	62.66	23.85	35.76	19.5	tan	cool
35 Medium Deep Cool	cool · medium	60.44	25.39	37.2	15.68	tan	cool
36 Medium Deep Warm	olive · medium	59.92	25.9	44.43	12.59	tan	neutral
38 Medium Deep Neutral	neutral · medium	54.86	27.43	40.26	6.88	brown	cool
37 Warm Deep Cool	warm · deep	54.67	28.15	38.47	6.92	brown	cool
39 Medium Deep Warm	warm · medium	52.72	21.75	39.94	3.9	brown	neutral
40 Deep Neutral	neutral · deep	51.3	26.44	35.15	2.12	brown	cool
41 Deep Warm	warm · deep	45.22	25.3	31.13	-8.73	brown	cool
42 Deep Cool	cool · deep	45.02	21.86	35.69	-7.94	brown	neutral
43 Deep Cool	cool · deep	42.18	26.1	29.5	-14.85	brown	cool
44 Deep Warm	warm · deep	39.9	20.06	34.67	-16.24	brown	neutral
45 Deep Cool	cool · deep	31.54	20.78	30.59	-31.11	dark	cool
46 Deep Neutral	neutral · deep	29.46	24.72	31.08	-33.46	dark	cool
47 Deep Neutral	neutral · deep	21.85	18.62	26.99	-46.21	dark	cool
48 Deep Cool	cool · deep	16.05	19.46	19.57	-60.04	dark	cool

Match a shade you already wear

Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.

Shop by fit concern

Start with what never quite works.

See the fit guides

Choose the detail that matters to you. We’ll point you to useful guides and the measurements available to compare.

Petite, with room where you need it Shorts that cover what you choose More room through the upper arms A longer or shorter torso A waist seam in the right place More back or bra coverage Longer or shorter hems Fabric that moves and drapes comfortably

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Rare Beauty by Selena Gomez, beyond the shade name.

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Rare Beauty by Selena Gomez, beyond the shade name.

Start with what never quite works.

Follow the detail that matters to you.

Boots & shoes ↗

Foundation shades ↗

Pants ↗

Tops ↗

Shoes by comfort & width ↗

Swim ↗

Press-on nails ↗

Dresses & skirts ↗

Coats & jackets ↗

Bras & foundations ↗

Jewelry ↗

Glasses & sunglasses ↗

Boots & shoes

Foundation shades

Pants

Tops

Shoes by comfort & width

Swim

Press-on nails

Dresses & skirts

Coats & jackets

Bras & foundations

Jewelry

Glasses & sunglasses