The shade file
Smashbox, beyond the shade name.
Compare the brand’s descriptions with readings from published swatch images.

What do the numbers mean?
L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.
Smashbox names an undertone for 146 of these shades. Read off the brand’s own swatch under D65, 84 of them — 58% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.
Always On Skin-Balancing Foundation with Hyaluronic Acid + Adaptogens28 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| F10N | neutral | 91.46 | 5.23 | 17.7 | 66.88 | very_light | warm |
| F20N | neutral | 87.98 | 5.6 | 16.87 | 66.05 | very_light | warm |
| F10C | cool | 87.63 | 8.91 | 15.38 | 67.77 | very_light | neutral |
| F20W | warm | 87.1 | 4.23 | 23.48 | 57.67 | very_light | warm |
| F20C | cool | 84.47 | 10.48 | 17.74 | 62.77 | very_light | neutral |
| F30N | neutral | 83.81 | 8.94 | 20.48 | 58.8 | very_light | warm |
| L10W | warm | 83.06 | 8.04 | 29.46 | 48.3 | light | warm |
| L10N | neutral | 81.72 | 9.16 | 21.76 | 55.55 | very_light | warm |
| L20W | warm | 75.47 | 11.31 | 31.2 | 39.23 | intermediate | warm |
| L20N | neutral | 74.37 | 12.02 | 22.67 | 47.07 | light | neutral |
| L20O | olive | 74.12 | 8.74 | 31.39 | 37.54 | intermediate | warm |
| M10W | warm | 70.9 | 12.19 | 33.51 | 31.95 | intermediate | warm |
| L30N | neutral | 68.54 | 13.75 | 27.07 | 34.41 | intermediate | neutral |
| M20W | warm | 65.4 | 14.46 | 32.05 | 25.66 | tan | neutral |
| T10W | warm | 60.96 | 15.11 | 31.53 | 19.17 | tan | neutral |
| M10N | neutral | 60.05 | 16.32 | 28.13 | 19.66 | tan | neutral |
| T20W | warm | 54.82 | 15.56 | 31.04 | 8.83 | brown | neutral |
| M20N | neutral | 54.76 | 17 | 28.22 | 9.57 | brown | neutral |
| M30N | neutral | 49.51 | 18.41 | 24.53 | -1.14 | brown | cool |
| D10W | warm | 45.98 | 17.06 | 30.08 | -7.61 | brown | neutral |
| T10N | neutral | 43.3 | 19.25 | 28.36 | -13.29 | brown | cool |
| D20W | warm | 40.85 | 17.85 | 30.83 | -16.53 | brown | neutral |
| T20C | cool | 40.82 | 20.93 | 23.36 | -21.45 | brown | cool |
| T20N | neutral | 37.21 | 17.16 | 26.11 | -26.1 | brown | cool |
| D10O | olive | 35.97 | 14.07 | 31.76 | -23.83 | brown | warm |
| D30W | warm | 31.16 | 16.62 | 37.32 | -26.79 | brown | warm |
| D10N | neutral | 29.57 | 15.96 | 31.18 | -33.23 | dark | neutral |
| D20N | neutral | 24.43 | 16.75 | 29.45 | -40.97 | dark | neutral |
Dual Filter 2-In-1 Longwearing Concealer + Foundation36 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| Fair 1 Cool | cool · fair | 89.24 | 9.94 | 12.99 | 71.68 | very_light | cool |
| Fair 2 Neutral | neutral · fair | 89.23 | 6.45 | 16.59 | 67.08 | very_light | warm |
| Fair 3 Warm | warm · fair | 85.86 | 6.82 | 21.78 | 58.73 | very_light | warm |
| Fair Light 5 Neutral | neutral · fair | 85.55 | 9.07 | 16.61 | 64.96 | very_light | neutral |
| Fair Light 4 Cool | cool · fair | 84.34 | 11.51 | 17.04 | 63.61 | very_light | cool |
| Light 8 Cool | cool · light | 82.02 | 15.05 | 20.2 | 57.75 | very_light | cool |
| Fair Light 6 Warm | warm · fair | 81.52 | 8.26 | 21.98 | 55.11 | very_light | warm |
| Light 7 Neutral | neutral · light | 80.23 | 9.09 | 20.69 | 55.61 | very_light | warm |
| Light 9 Warm | warm · light | 76.92 | 11.21 | 31.06 | 40.92 | intermediate | warm |
| Light 10 Neutral | neutral · light | 76.71 | 12.42 | 23.83 | 48.26 | light | neutral |
| Light Medium 13 Warm | warm · light | 75.05 | 11.15 | 30.07 | 39.8 | intermediate | warm |
| Light Medium 14 Olive | olive · light | 75.02 | 9.82 | 26.23 | 43.65 | light | warm |
| Light Medium 12 Cool | cool · light | 73.9 | 16.12 | 22.11 | 47.23 | light | cool |
| Medium 16 Warm | warm · medium | 73.7 | 13.09 | 32.02 | 36.51 | intermediate | warm |
| Light 11 Warm | warm · light | 72.2 | 11.8 | 28.29 | 38.12 | intermediate | warm |
| Medium 18 Cool | cool · medium | 71.47 | 13.69 | 24.06 | 41.74 | light | neutral |
| Medium 17 Olive | olive · medium | 71.45 | 11.24 | 35.82 | 30.91 | intermediate | warm |
| Light Medium 15 Cool | cool · light | 70.28 | 15.06 | 22.42 | 42.13 | light | cool |
| Medium Tan 20 Neutral | neutral · medium | 69.28 | 13.69 | 27 | 35.53 | intermediate | neutral |
| Medium Tan 21 Warm | warm · medium | 68.72 | 14.14 | 31.69 | 30.57 | intermediate | warm |
| Medium Tan 19 Olive | olive · medium | 67.08 | 13.48 | 33.75 | 26.84 | tan | warm |
| Tan 22 Neutral | neutral · tan | 65.73 | 14.41 | 29.77 | 27.85 | tan | neutral |
| Tan 23 Cool | cool · tan | 65.68 | 15.88 | 27 | 30.15 | intermediate | neutral |
| Tan 25 Olive | olive · tan | 62.14 | 12.21 | 31.38 | 21.15 | tan | warm |
| Tan 24 Warm | warm · tan | 59.08 | 15.32 | 31.75 | 15.96 | tan | neutral |
| Tan Dark 26 Neutral | neutral · tan | 54.71 | 16.97 | 25.88 | 10.31 | tan | cool |
| Tan Dark 27 Warm | warm · tan | 49.25 | 17.24 | 28.74 | -1.49 | brown | neutral |
| Dark 29 Neutral | neutral | 49.07 | 16.74 | 26.19 | -2.03 | brown | cool |
| Dark 30 Olive | olive | 49.05 | 14.85 | 31.75 | -1.71 | brown | neutral |
| Dark 28 Warm | warm | 46.64 | 20.7 | 31.09 | -6.17 | brown | cool |
| Dark Deep 31 Warm | warm · deep | 40.46 | 16.86 | 24.5 | -21.28 | brown | cool |
| Dark Deep 32 Cool | cool · deep | 39.04 | 21.7 | 26.93 | -22.15 | brown | cool |
| Dark Deep 33 Neutral | neutral · deep | 37.15 | 15.72 | 22.4 | -29.84 | brown | cool |
| Deep 34 Cool | cool · deep | 33.67 | 17.05 | 20.8 | -38.14 | dark | cool |
| Deep 35 Warm | warm · deep | 30.16 | 13.68 | 26.87 | -36.44 | dark | neutral |
| Deep 36 Neutral | neutral · deep | 26.3 | 14.63 | 17.65 | -53.32 | dark | cool |
Halo Fresh Setting & Perfecting Powder10 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| NA | — · fair | 88.4 | 6.71 | 24.87 | 57.07 | very_light | warm |
| NA | — · fair | 86.23 | 9.39 | 28.16 | 52.14 | light | warm |
| NA | — · light | 84.28 | 9.74 | 34.86 | 44.52 | light | warm |
| NA | — · light | 78.76 | 15.07 | 39.47 | 36.08 | intermediate | warm |
| NA | neutral · light | 77.97 | 13.86 | 32.59 | 40.64 | intermediate | warm |
| NA | — · medium | 74.27 | 17.63 | 40.84 | 30.72 | intermediate | warm |
| NA | — · medium | 66.96 | 17.32 | 35.33 | 25.64 | tan | neutral |
| NA | — · tan | 60.13 | 17.72 | 33.24 | 16.95 | tan | neutral |
| NA | neutral | 54.57 | 20.15 | 35.29 | 7.38 | brown | neutral |
| NA | — | 50.01 | 23.45 | 38.23 | 0.01 | brown | neutral |
Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 2519 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| Fair | — · fair | 87.6 | 6.95 | 17.93 | 64.51 | very_light | warm |
| Fair Light | — · fair | 85.12 | 11.43 | 20.29 | 59.98 | very_light | neutral |
| Light | — · light | 84.25 | 11.4 | 31.21 | 47.66 | light | warm |
| Light Olive | olive · light | 79.55 | 10.56 | 23.51 | 51.49 | light | warm |
| Light Medium | — · light | 79.11 | 18.05 | 37.45 | 37.86 | intermediate | neutral |
| Light Neutral | neutral · light | 78.92 | 16.57 | 27.61 | 46.33 | light | neutral |
| Medium Neutral | neutral · medium | 73.83 | 12.54 | 26.26 | 42.22 | light | neutral |
| Medium | — · medium | 73.39 | 16.03 | 35.42 | 33.44 | intermediate | neutral |
| Tan Medium Dark | — · medium | 67.32 | 20.09 | 34.83 | 26.44 | tan | neutral |
| Tan | — · tan | 67.05 | 18.77 | 40.27 | 22.95 | tan | neutral |
| Medium Tan | — · medium | 63.83 | 15.63 | 34.31 | 21.95 | tan | neutral |
| Tan Dark | — · tan | 59.12 | 19.67 | 33.61 | 15.18 | tan | neutral |
| Dark Neutral | neutral | 54.53 | 21.51 | 32.54 | 7.93 | brown | cool |
| Tan Olive | olive · tan | 53.4 | 17.6 | 31.45 | 6.17 | brown | neutral |
| Dark Warm | warm | 50.74 | 22.47 | 27.51 | 1.54 | brown | cool |
| Dark | — | 46.94 | 17.37 | 33.55 | -5.21 | brown | neutral |
| Deep | — · deep | 38.15 | 17.49 | 26.18 | -24.35 | brown | cool |
| Deep Rich Neutral | neutral · rich | 33.48 | 16.64 | 17.42 | -43.48 | dark | cool |
| Deep Golden | warm · deep | 33.22 | 16.93 | 22.04 | -37.28 | dark | cool |
Mini Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 2512 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| Fair | — · fair | 87.51 | 6.58 | 17.8 | 64.61 | very_light | warm |
| Fair Light | — · fair | 85.92 | 11.78 | 20.39 | 60.42 | very_light | neutral |
| Light | — · light | 83.66 | 11.95 | 30.92 | 47.43 | light | warm |
| Light Neutral | neutral · light | 79.18 | 16.15 | 27.42 | 46.78 | light | neutral |
| Light Medium | — · light | 78.4 | 18.12 | 37.53 | 37.12 | intermediate | neutral |
| Medium | — · medium | 72.3 | 16.14 | 35.54 | 32.11 | intermediate | neutral |
| Tan | — · tan | 67.18 | 19.26 | 39.93 | 23.28 | tan | neutral |
| Medium Tan | — · medium | 63.09 | 15.71 | 34.4 | 20.83 | tan | neutral |
| Tan Dark | — · tan | 60.61 | 19.48 | 33.41 | 17.62 | tan | neutral |
| Dark Neutral | neutral | 53.52 | 22.1 | 32.89 | 6.11 | brown | cool |
| Dark | — | 48.11 | 18.65 | 33.46 | -3.23 | brown | neutral |
| Deep | — · deep | 37.9 | 18.08 | 25.88 | -25.06 | brown | cool |
Primer + Foundation Customizable Set37 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 1.1 | — | 83.59 | 4.33 | 9.35 | 74.45 | very_light | neutral |
| 0.1 | — | 83.02 | 7.37 | 17.16 | 62.54 | very_light | warm |
| 2.1 | — | 79.42 | 6.16 | 14.6 | 63.61 | very_light | warm |
| 0.2 | — | 77.39 | 12.36 | 22.1 | 51.1 | light | neutral |
| 2 | — | 77.05 | 13.64 | 25.96 | 46.18 | light | neutral |
| 1.05 | — | 76.37 | 8.1 | 22.16 | 49.96 | light | warm |
| 0.3 | — | 76.04 | 10.21 | 17.39 | 56.26 | very_light | neutral |
| 2.2 | — | 75.73 | 7.38 | 16.87 | 56.75 | very_light | warm |
| 1.2 | — | 75.63 | 8.71 | 15.13 | 59.45 | very_light | neutral |
| 2.3 | — | 73.18 | 9.03 | 17.61 | 52.78 | light | neutral |
| 0.5 | — | 73.06 | 12.13 | 12.57 | 61.41 | very_light | cool |
| 3.1 | — | 72.14 | 12.37 | 18.4 | 50.27 | light | cool |
| 3.2 | — | 72.11 | 9.07 | 19.37 | 48.78 | light | neutral |
| 2.4 | — | 72.07 | 10.53 | 18.8 | 49.57 | light | neutral |
| 1 | — | 71.98 | 15.31 | 12.17 | 61.03 | very_light | cool |
| 2.16 | — | 71.69 | 18.62 | 27.78 | 37.98 | intermediate | cool |
| 1.15 | — | 71.19 | 13.36 | 14.83 | 55.01 | very_light | cool |
| 2.12 | — | 70.9 | 15.61 | 27.69 | 37.04 | intermediate | neutral |
| 2.22 | — | 70.21 | 15.89 | 26.72 | 37.1 | intermediate | neutral |
| 2.35 | — | 69.81 | 15.71 | 27.79 | 35.48 | intermediate | neutral |
| 3.02 | — | 69.23 | 16.5 | 26.47 | 36 | intermediate | neutral |
| 2.18 | — | 69.02 | 18.7 | 24.59 | 37.72 | intermediate | cool |
| 2.15 | — | 68.57 | 13.52 | 13.25 | 54.49 | light | cool |
| 3.15 | — | 67.98 | 16.23 | 24.16 | 36.66 | intermediate | cool |
| 3 | — | 65.75 | 15.31 | 19.3 | 39.22 | intermediate | cool |
| 2.25 | — | 65.19 | 14.91 | 15.67 | 44.11 | light | cool |
| 4 | — | 65.17 | 18.33 | 26.36 | 29.92 | intermediate | cool |
| 3.35 | — | 63.61 | 17.06 | 22.46 | 31.21 | intermediate | cool |
| 4.05 | — | 59.91 | 24.43 | 24.26 | 22.22 | tan | cool |
| 4.2 | — | 55.81 | 17.09 | 19.97 | 16.22 | tan | cool |
| 4.4 | — | 50.72 | 17.9 | 12.69 | 3.25 | brown | cool |
| 4.3 | — | 49.92 | 22.87 | 20.58 | -0.22 | brown | cool |
| 4.25 | — | 42.9 | 23.7 | 22.11 | -17.8 | brown | cool |
| 4.5 | — | 42.53 | 22.91 | 16.11 | -24.88 | brown | cool |
| 4.35 | — | 42.35 | 23.49 | 18.31 | -22.68 | brown | cool |
| 4.6 | — | 40.74 | 26.18 | 17.97 | -27.26 | brown | cool |
| 4.7 | — | 40.7 | 27.36 | 16.72 | -29.08 | brown | cool |
Studio Skin 24 Hour Full Coverage Waterproof Foundation38 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 0.1 | neutral · fair | 85.2 | 9.9 | 24.62 | 55.03 | very_light | warm |
| 0.3 | neutral · fair | 82.68 | 11.23 | 26.9 | 50.54 | light | warm |
| 0.2 | warm · fair | 80.44 | 12.32 | 28.55 | 46.84 | light | warm |
| 0.5 | cool · fair | 75.35 | 15.54 | 27.94 | 42.22 | light | neutral |
| 1.0 | cool · fair | 74.67 | 15.57 | 30.21 | 39.24 | intermediate | neutral |
| 1.05 | warm · fair | 74.52 | 12.01 | 30.44 | 38.85 | intermediate | warm |
| 1.15 | warm · fair | 73.91 | 15.43 | 31.31 | 37.37 | intermediate | neutral |
| 2.0 | warm · light | 72.99 | 12.96 | 35.3 | 33.08 | intermediate | warm |
| 1.2 | warm · fair | 72.84 | 15.63 | 30.91 | 36.46 | intermediate | neutral |
| 2.12 | neutral · light | 72.63 | 13.28 | 31.62 | 35.59 | intermediate | warm |
| 2.1 | warm · light | 72.49 | 14.22 | 31.46 | 35.56 | intermediate | neutral |
| 1.1 | neutral · fair | 70.25 | 11.42 | 28.83 | 35.08 | intermediate | warm |
| 3.0 | cool · medium | 69.78 | 13.75 | 33.11 | 30.85 | intermediate | warm |
| 2.15 | cool · light | 69.39 | 15.43 | 29.38 | 33.42 | intermediate | neutral |
| 2.22 | neutral · light | 69.34 | 13.57 | 31.97 | 31.17 | intermediate | warm |
| 2.2 | warm · light | 68.97 | 13.6 | 32 | 30.66 | intermediate | warm |
| 2.16 | warm · light | 68.83 | 14.55 | 31.85 | 30.59 | intermediate | neutral |
| 2.4 | warm · light | 68.68 | 13.85 | 33.23 | 29.34 | intermediate | warm |
| 2.35 | warm · light | 68.33 | 12.42 | 33.78 | 28.49 | intermediate | warm |
| 2.3 | warm · light | 68.29 | 13.79 | 33.78 | 28.43 | intermediate | warm |
| 2.18 | neutral · light | 67.79 | 12.13 | 28.71 | 31.78 | intermediate | warm |
| 3.15 | neutral · medium | 67.25 | 14.28 | 31.85 | 28.44 | intermediate | warm |
| 2.25 | cool · light | 66.27 | 14.9 | 31.61 | 27.24 | tan | neutral |
| 3.1 | cool · medium | 66.25 | 14.8 | 32.13 | 26.83 | tan | neutral |
| 3.02 | neutral · medium | 66.04 | 12.41 | 32.84 | 26.03 | tan | warm |
| 3.2 | neutral · medium | 64.44 | 13.7 | 31.81 | 24.42 | tan | warm |
| 3.35 | warm · medium | 62.28 | 14.16 | 33.27 | 20.26 | tan | warm |
| 4.0 | warm · medium | 62.17 | 13.74 | 33.11 | 20.18 | tan | warm |
| 4.05 | warm | 53.03 | 13.48 | 28.01 | 6.17 | brown | neutral |
| 4.15 | cool | 52.73 | 16.81 | 28.29 | 5.51 | brown | neutral |
| 4.25 | warm | 47.84 | 13.52 | 29 | -4.26 | brown | neutral |
| 4.3 | neutral · deep | 45.58 | 11.48 | 23 | -10.88 | brown | neutral |
| 4.2 | neutral | 45.39 | 12.5 | 20.41 | -12.73 | brown | neutral |
| 4.35 | cool · deep | 43.55 | 13.35 | 19.67 | -18.15 | brown | cool |
| 4.4 | cool · deep | 39.61 | 14.33 | 17.22 | -31.11 | dark | cool |
| 4.5 | warm · deep | 39.49 | 9.21 | 15.68 | -33.83 | dark | neutral |
| 4.6 | cool · deep | 39.45 | 10.71 | 15.67 | -33.95 | dark | cool |
| 4.7 | neutral · deep | 35.12 | 10.41 | 14.5 | -45.74 | dark | cool |
Studio Skin 24 Hour Oil-Free Hydra Foundation32 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 0.1 | neutral · fair | 91.92 | 5.07 | 8.92 | 77.99 | very_light | neutral |
| 0.3 | neutral · fair | 91.08 | 4.54 | 8.19 | 78.72 | very_light | neutral |
| 1.2 | warm · fair | 87.05 | 8.43 | 26.67 | 54.25 | light | warm |
| 1.05 | warm · fair | 85.74 | 6.46 | 20.01 | 60.76 | very_light | warm |
| 2 | warm · light | 85.28 | 11.59 | 26.36 | 53.23 | light | warm |
| 1.1 | neutral · fair | 83.98 | 7.9 | 22.82 | 56.12 | very_light | warm |
| 2.1 | warm · light | 83.71 | 13.91 | 27.9 | 50.39 | light | neutral |
| 2.12 | neutral · light | 83.53 | 11.62 | 28.64 | 49.5 | light | warm |
| 2.16 | warm · light | 83.4 | 13.99 | 29.58 | 48.47 | light | neutral |
| 1.15 | warm · fair | 83.23 | 12.19 | 24.51 | 53.59 | light | neutral |
| 1.0 | cool · fair | 83.07 | 12.35 | 15.75 | 64.53 | very_light | cool |
| 2.2 | warm · light | 82.19 | 13.11 | 34.17 | 43.29 | light | warm |
| 2.18 | neutral · light | 82.08 | 13.12 | 28.22 | 48.66 | light | neutral |
| 2.22 | neutral · light | 81.66 | 10.93 | 34.43 | 42.6 | light | warm |
| 2.15 | cool · light | 81.51 | 14.31 | 21.59 | 55.58 | very_light | cool |
| 2.3 | warm · light | 76.73 | 16.02 | 35.71 | 36.82 | intermediate | warm |
| 3.02 | neutral · medium | 75.56 | 16.81 | 42 | 31.32 | intermediate | warm |
| 2.4 | warm · light | 75.34 | 18.93 | 40.24 | 32.2 | intermediate | neutral |
| 2.35 | warm · light | 75.2 | 17.13 | 37.9 | 33.62 | intermediate | neutral |
| 3.0 | cool · medium | 73.31 | 19.95 | 35.97 | 32.94 | intermediate | neutral |
| 3.1 | cool · medium | 71.21 | 24.16 | 42.26 | 26.65 | tan | neutral |
| 3.15 | neutral · medium | 70.72 | 21.04 | 42.54 | 25.97 | tan | neutral |
| 3.2 | neutral · medium | 67.94 | 23.22 | 43.16 | 22.57 | tan | neutral |
| 3.35 | warm · medium | 67.07 | 25.36 | 45.22 | 20.68 | tan | neutral |
| 4.0 | warm · medium | 65.62 | 29.25 | 49.11 | 17.64 | tan | neutral |
| 4.2 | neutral | 48.59 | 26.88 | 32.2 | -2.51 | brown | cool |
| 4.25 | warm | 43.58 | 27.58 | 34.73 | -10.47 | brown | cool |
| 4.3 | neutral · deep | 37.39 | 26.7 | 28.53 | -23.84 | brown | cool |
| 4.35 | cool · deep | 34.75 | 25.48 | 23.21 | -33.31 | dark | cool |
| 4.5 | warm · deep | 30.23 | 18.8 | 16.78 | -49.68 | dark | cool |
| 4.6 | cool · deep | 28.35 | 19.83 | 15.49 | -54.42 | dark | cool |
| 4.7 | neutral · deep | 27.56 | 16.06 | 14.25 | -57.58 | dark | cool |
Match a shade you already wear
Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.
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