The shade file
MILK MAKEUP, beyond the shade name.
Compare the brand’s descriptions with readings from published swatch images.
What do the numbers mean?
L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.
MILK MAKEUP names an undertone for 28 of these shades. Read off the brand’s own swatch under D65, 16 of them — 57% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.
Blur Liquid Matte Foundation24 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| NA | — | 84.72 | 10.95 | 23.95 | 55.4 | very_light | neutral |
| NA | — · fair | 83.86 | 10.47 | 22.71 | 56.15 | very_light | neutral |
| NA | — | 83.33 | 8.6 | 18.72 | 60.68 | very_light | neutral |
| NA | warm · light | 83.24 | 9.01 | 27.1 | 50.81 | light | warm |
| NA | — · light | 82.62 | 11.08 | 25.75 | 51.71 | light | warm |
| NA | — | 80.59 | 12.17 | 20.21 | 56.55 | very_light | neutral |
| NA | — · light | 75.64 | 17.06 | 22.98 | 48.13 | light | cool |
| NA | — · medium | 73.31 | 5.3 | 31.25 | 36.72 | intermediate | warm |
| NA | warm · medium | 72.23 | 6.7 | 35.65 | 31.95 | intermediate | warm |
| NA | — | 69.98 | 8.51 | 32.14 | 31.87 | intermediate | warm |
| NA | warm | 69.98 | 13.19 | 31.22 | 32.62 | intermediate | warm |
| NA | warm | 68.39 | 21.45 | 31.46 | 30.31 | intermediate | cool |
| NA | — · medium | 66.81 | 14.1 | 30.69 | 28.71 | intermediate | neutral |
| NA | — | 66.73 | 11.41 | 22.26 | 36.93 | intermediate | neutral |
| NA | — | 65.54 | 18.29 | 26.33 | 30.55 | intermediate | cool |
| NA | warm · deep | 55.01 | 16.71 | 24.58 | 11.52 | tan | cool |
| NA | — · tan | 54.62 | 18.15 | 24.65 | 10.62 | tan | cool |
| NA | warm · deep | 53.8 | 12.81 | 15.24 | 14 | tan | cool |
| NA | — · deep | 53.14 | 13.83 | 9.62 | 18.08 | tan | cool |
| NA | — | 52.37 | 16.31 | 16.8 | 8.03 | brown | cool |
| NA | — | 51.31 | 22.84 | 30.56 | 2.45 | brown | cool |
| NA | — | 46.61 | 17.46 | 14.51 | -13.15 | brown | cool |
| NA | — | 45.86 | 18.91 | 17.09 | -13.62 | brown | cool |
| NA | — | 39.05 | 15.56 | 14 | -38.03 | dark | cool |
Flex Foundation Stick37 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| NA | — | 88.47 | 9.53 | 14.5 | 69.35 | very_light | cool |
| NA | — | 87.74 | 8.92 | 19.76 | 62.36 | very_light | neutral |
| NA | — | 85.94 | 11.9 | 19.89 | 61.04 | very_light | neutral |
| NA | — · fair | 85.47 | 14.61 | 17.68 | 63.51 | very_light | cool |
| NA | — | 84.68 | 11.36 | 17.53 | 63.18 | very_light | cool |
| NA | — | 84.66 | 9.55 | 19.58 | 60.54 | very_light | neutral |
| NA | — | 82.93 | 14.63 | 16.67 | 63.15 | very_light | cool |
| NA | — · light | 77.86 | 12.32 | 27.6 | 45.27 | light | warm |
| NA | — · light | 76.84 | 15.94 | 23.58 | 48.7 | light | cool |
| NA | — | 76.64 | 13.62 | 24.31 | 47.62 | light | neutral |
| NA | — | 76.4 | 14.36 | 21.28 | 51.13 | light | cool |
| NA | — | 76.33 | 16.77 | 23.95 | 47.71 | light | cool |
| NA | — · light | 76.1 | 14.33 | 25.19 | 46.02 | light | neutral |
| NA | warm | 74.52 | 12.26 | 27.23 | 42 | light | neutral |
| NA | — · light | 73.17 | 16.17 | 22.17 | 46.26 | light | cool |
| NA | — | 71.35 | 15.56 | 32.09 | 33.64 | intermediate | neutral |
| NA | — | 71.21 | 15.68 | 23.19 | 42.45 | light | cool |
| NA | warm | 69.19 | 14.97 | 25.27 | 37.21 | intermediate | neutral |
| NA | — | 68.97 | 16.93 | 26.67 | 35.42 | intermediate | cool |
| NA | — · medium | 68.79 | 17.56 | 28.07 | 33.8 | intermediate | cool |
| NA | — | 68.62 | 17.07 | 26.18 | 35.42 | intermediate | cool |
| NA | — · medium | 67.31 | 21.94 | 27.25 | 32.42 | intermediate | cool |
| NA | — · medium | 66.85 | 17.67 | 24.27 | 34.77 | intermediate | cool |
| NA | warm | 66.75 | 12.15 | 33.79 | 26.37 | tan | warm |
| NA | warm · tan | 66.31 | 14.08 | 24.51 | 33.64 | intermediate | neutral |
| NA | — | 62.84 | 16.78 | 26.42 | 25.92 | tan | cool |
| Caramel | neutral · tan | 59.75 | 17.97 | 29.43 | 18.33 | tan | neutral |
| NA | — | 57.37 | 18.08 | 25.61 | 16.05 | tan | cool |
| NA | — | 55.74 | 20.47 | 29.11 | 11.15 | tan | cool |
| NA | warm · deep | 52.28 | 16.99 | 22.52 | 5.78 | brown | cool |
| NA | — · tan | 51.8 | 19.64 | 21.35 | 4.82 | brown | cool |
| NA | — | 50.22 | 17.3 | 15.51 | 0.81 | brown | cool |
| NA | — · deep | 47.97 | 15.06 | 14 | -8.25 | brown | cool |
| NA | warm · deep | 47.83 | 14.51 | 14.38 | -8.58 | brown | cool |
| NA | — | 46.34 | 17.92 | 14.74 | -13.94 | brown | cool |
| NA | — · rich | 44.92 | 11.27 | 13.13 | -21.15 | brown | cool |
| NA | — | 41.98 | 11.31 | 10.1 | -38.45 | dark | cool |
Hydro Grip 12-Hour Hydrating Gel Skin Tint15 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 1 | neutral · fair | 88.62 | 2.99 | 8.22 | 77.98 | very_light | warm |
| 2 | neutral · fair | 81.94 | 6.31 | 12.35 | 68.86 | very_light | neutral |
| 3 | cool · fair | 73.29 | 9.28 | 19.96 | 49.4 | light | neutral |
| 5 | neutral · light | 69.38 | 8.19 | 23.69 | 39.29 | intermediate | warm |
| 7 | neutral · medium | 68.95 | 12.14 | 30.31 | 32.01 | intermediate | warm |
| 4 | neutral · light | 68.56 | 9.67 | 21.48 | 40.83 | intermediate | neutral |
| 6 | neutral · light | 66.93 | 11.92 | 25.87 | 33.2 | intermediate | neutral |
| 10 | warm · tan | 60.76 | 15.72 | 33.47 | 17.82 | tan | neutral |
| 9 | warm · medium | 56.77 | 11.15 | 27.94 | 13.62 | tan | warm |
| 8 | neutral · medium | 55.82 | 13.53 | 28.4 | 11.58 | tan | neutral |
| 12 | neutral · deep | 48.2 | 17.75 | 29.63 | -3.48 | brown | neutral |
| 11 | neutral · tan | 39.44 | 16.02 | 27.8 | -20.8 | brown | neutral |
| 13 | neutral · deep | 28.57 | 18.8 | 22.11 | -44.11 | dark | cool |
| 14 | neutral · deep | 23.43 | 11.48 | 10.94 | -67.62 | dark | cool |
| 15 | neutral · deep | 20.6 | 9.53 | 11.61 | -68.45 | dark | cool |
Sunshine Skin Tint SPF 303 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| NA | — · fair | 87.18 | 5.45 | 14.65 | 68.49 | very_light | warm |
| NA | — | 80.36 | 9.48 | 22.5 | 53.46 | light | warm |
| NA | — · deep | 38.13 | 14.48 | 26.03 | -24.51 | brown | neutral |
Match a shade you already wear
Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.
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