The shade file

PÜR, beyond the shade name.

Compare the brand’s descriptions with readings from published swatch images.

87 shades3 products87 swatch readings
Match a shade you wear
Illustrating the fit question · AI-created image
What do the numbers mean?

L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.

PÜR names an undertone for 84 of these shades. Read off the brand’s own swatch under D65, 43 of them — 51% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.

4-In-1 Foundation Stick22 shades
PÜR 4-In-1 Foundation Stick published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
NAneutral · fair90.175.18.9677.43very_lightneutral
NAneutral · fair85.568.918.7462.21very_lightneutral
NAwarm · light83.3911.6421.5457.17very_lightneutral
NA— · medium82.0414.2213.7566.77very_lightcool
NAcool · fair78.4315.6615.5561.32very_lightcool
NAwarm · medium77.7711.7730.1442.66lightwarm
NAneutral · light77.3712.915.0361.23very_lightcool
NAneutral · medium71.1915.5623.7141.79lightcool
NA— · light69.4311.1828.2334.54intermediatewarm
NAneutral · tan65.2512.4530.6926.42tanwarm
NAwarm · tan58.2414.8934.9813.26tanwarm
NAneutral · medium54.0415.2736.556.31brownwarm
NAwarm4917.2239.29-1.46brownwarm
NAwarm46.9518.5239.93-4.37brownneutral
NAneutral46.2419.3231.07-6.9brownneutral
NAwarm · deep41.8218.3929.26-15.62browncool
NAwarm · medium39.6412.6220.85-26.42brownneutral
NAneutral · deep38.7116.8520.32-29.06browncool
NAneutral · deep34.297.510.08-57.31darkcool
NAneutral · deep33.9114.9321.05-37.39darkcool
NA— · light31.5315.5722.78-39.04darkcool
NAneutral · deep31.516.0513.99-52.9darkcool
4-In-1 Love Your Selfie Longwear Foundation & Concealer39 shades
PÜR 4-In-1 Love Your Selfie Longwear Foundation & Concealer published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
LG3neutral · fair91.332.458.5278.35very_lightwarm
LP2cool · fair89.934.336.4980.77very_lightcool
LP4cool · fair89.934.336.4980.77very_lightcool
LN1neutral · fair89.862.416.3480.96very_lightwarm
LN2neutral · fair89.862.416.3480.96very_lightwarm
LG6warm · light82.935.516.4663.44very_lightwarm
MP1cool · light80.778.9613.3966.48very_lightcool
LN6neutral · light80.645.313.1366.8very_lightwarm
MG2warm · light80.66.3116.8561.16very_lightwarm
LN4neutral · fair80.154.8711.8668.53very_lightwarm
MN3neutral · light80.16.0613.4365.95very_lightneutral
TP2warm · light74.959.0214.1460.46very_lightcool
MN1neutral · light74.245.9314.6958.78very_lightwarm
MP3cool · light74.1311.6215.7556.87very_lightcool
MN5neutral · medium73.766.9515.6656.61very_lightwarm
TG1warm · light73.737.8222.1946.92lightwarm
MG5warm · medium73.568.8719.7949.97lightwarm
TN1neutral · light72.877.7317.6952.28lightwarm
TP4cool · tan71.8712.7818.5749.67lightcool
MG7warm · medium71.310.0722.6243.28lightwarm
TN3neutral · tan71.288.7219.2747.84lightneutral
TG3warm · tan71.249.7124.1841.3lightwarm
TN5neutral · tan69.599.3420.7343.38lightneutral
TG6warm · tan68.3711.5926.7734.46intermediatewarm
DP1cool · light66.6415.918.3642.19lightcool
DG1warm · light66.5413.1828.6530intermediateneutral
DG3warm66.5413.1828.6530intermediateneutral
DP3cool64.3617.319.0537.01intermediatecool
DN2neutral · light55.7615.0225.5612.7tanneutral
DN5neutral54.4415.9226.629.47brownneutral
DG6warm47.5122.0833.94-4.2browncool
DN7neutral46.5719.2228.09-6.96browncool
DPG1warm40.5616.2716.78-29.36browncool
DPP1cool28.8619.0510.97-62.57darkcool
DPN2neutral28.4111.759.46-66.34darkcool
DPN4neutral · rich25.4310.748.43-71.06darkcool
DPP4cool · rich25.3514.911.09-65.78darkcool
DPP6cool · rich24.7317.379.62-69.16darkcool
DPN6neutral · rich22.439.866.75-76.24darkcool
4-in-1 Pressed Mineral Powder Foundation SPF 1526 shades
PÜR 4-in-1 Pressed Mineral Powder Foundation SPF 15 published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
LG2warm · fair92.742.448.578.75very_lightwarm
LN2neutral · fair91.953.668.4178.66very_lightwarm
LG6warm · light85.664.7717.1964.26very_lightwarm
LP4neutral · fair85.067.1314.7967.13very_lightneutral
LP5cool · fair81.88.4516.562.58very_lightneutral
LN6neutral · light79.268.5814.9662.92very_lightneutral
MN3neutral · light76.55920.2752.64lightwarm
MG3warm · light75.337.9626.6143.59lightwarm
MN5neutral · medium74.3810.4523.7345.77lightwarm
MP3cool · medium73.5211.7720.3649.12lightneutral
MG5warm · medium72.411.1926.9339.75intermediatewarm
TG3neutral · light69.5812.7736.0128.53intermediatewarm
TP4neutral · medium64.4418.2129.7725.88tanneutral
TN3neutral · tan64.0115.1929.0925.72tanneutral
DG1neutral · medium61.4917.0333.4118.98tanneutral
TN6neutral · tan59.3915.1429.9617.4tanneutral
DN2warm · light56.1418.8432.9110.57tanneutral
DG3warm54.5318.5136.787.02brownneutral
DG5warm50.6220.1736.710.97brownneutral
DP6cool · deep43.7827.1729.9-11.75browncool
DN5warm42.8519.2825.44-15.7browncool
DG7warm42.6415.5627.34-15.07brownneutral
DPP1neutral · deep36.9820.7722.36-30.21darkcool
DPN2neutral34.8918.221.88-34.63darkcool
DPN4neutral · rich30.5518.2619.74-44.58darkcool
DPP4cool · rich25.0115.1812.63-63.19darkcool

Match a shade you already wear

Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.