The shade file
Tower 28 Beauty, beyond the shade name.
Compare the brand’s descriptions with readings from published swatch images.
What do the numbers mean?
L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.
Tower 28 Beauty names an undertone for 50 of these shades. Read off the brand’s own swatch under D65, 32 of them — 64% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.
SunnyDays Skin Tint with Mineral Zinc SPF 3017 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 10 Larchmont | — · light | 89.4 | 2.71 | 14.12 | 70.28 | very_light | warm |
| 05 Fairfax | cool · fair | 88.66 | 6.47 | 7.3 | 79.31 | very_light | cool |
| 13 La Cienega | neutral · light | 87.18 | 10.95 | 21.66 | 59.78 | very_light | neutral |
| 15 Melrose | warm · light | 86.13 | 7.95 | 22.19 | 58.44 | very_light | warm |
| 18 Montana | warm · light | 85.1 | 12.26 | 27.17 | 52.26 | light | neutral |
| 38 Pomona | warm · medium | 78.35 | 15.56 | 30.52 | 42.89 | light | neutral |
| 20 Mulholland | neutral · light | 77.91 | 12.38 | 29.27 | 43.64 | light | warm |
| 25 Ocean Park | warm · medium | 71.97 | 19.33 | 33.07 | 33.6 | intermediate | neutral |
| 30 PCH | — · medium | 62.92 | 13.66 | 33.02 | 21.37 | tan | warm |
| 45 Silver Lake | neutral · tan | 60.86 | 15.29 | 23.61 | 24.7 | tan | cool |
| 40 Runyon | olive · tan | 60.58 | 15.41 | 27.71 | 20.9 | tan | neutral |
| 50 Sunset | — · tan | 56.34 | 15.38 | 30.85 | 11.61 | tan | neutral |
| 35 Point Dume | neutral · medium | 56.19 | 15 | 27.84 | 12.54 | tan | neutral |
| 55 Temescal | warm · deep | 48 | 15.69 | 27.57 | -4.15 | brown | neutral |
| 60 Third St. | neutral · deep | 35.49 | 17.2 | 24.45 | -30.69 | dark | cool |
| 65 Topanga | warm · rich | 28.71 | 15.27 | 17.76 | -50.17 | dark | cool |
| 70 Venice | neutral · rich | 21.84 | 10.8 | 10.01 | -70.43 | dark | cool |
Swipe Serum Non-Acnegenic Foundation with Medium Buildable Coverage36 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 0.5C Big Bear | cool · fair | 92.46 | 2.92 | 7.04 | 80.59 | very_light | warm |
| 1N Big Sur | neutral · fair | 91.12 | 3 | 9.27 | 77.3 | very_light | warm |
| 5W Del Mar | warm · light | 90.63 | 2.81 | 20.63 | 63.08 | very_light | warm |
| 2C Carlsbad | cool · fair | 90.38 | 4.17 | 11.9 | 73.58 | very_light | warm |
| 2P Catalina | warm · fair | 89.68 | 2.59 | 11.89 | 73.32 | very_light | warm |
| 4C Crystal Cove | cool · light | 88.47 | 6.92 | 9.67 | 75.89 | very_light | cool |
| 3P Coachella | warm · light | 87.72 | 3.1 | 14.32 | 69.21 | very_light | warm |
| 1.5O Blythe | olive · fair | 85.01 | 5.02 | 17.86 | 62.97 | very_light | warm |
| 3W Coronado | warm · light | 84.9 | 5.57 | 23.54 | 56 | very_light | warm |
| 6P Encinitas | warm · light | 84.86 | 4.62 | 14.96 | 66.77 | very_light | warm |
| 9W Indio | warm · light | 79.51 | 3.62 | 29.13 | 45.37 | light | warm |
| 7C Glamis | cool · light | 79.17 | 5.78 | 23.91 | 50.66 | light | warm |
| 8N Joshua Tree | neutral · medium | 76.78 | 4.61 | 27.48 | 44.26 | light | warm |
| 9O Huntington | olive · light | 75.01 | 5.28 | 23.4 | 46.9 | light | warm |
| 10P Laguna | warm · medium | 74.12 | 9 | 28.19 | 40.55 | intermediate | warm |
| 11W La Jolla | warm · medium | 72.69 | 7.53 | 29.38 | 37.68 | intermediate | warm |
| 12W Montecito | warm · tan | 69.21 | 10.26 | 28.44 | 34.04 | intermediate | warm |
| 12N Malibu | neutral · medium | 69.18 | 8.6 | 27.8 | 34.6 | intermediate | warm |
| 11O La Quinta | olive · medium | 68.18 | 5.96 | 27.98 | 33.01 | intermediate | warm |
| 12.5P Newport | warm · tan | 63.88 | 11.72 | 28.25 | 26.17 | tan | warm |
| 12O Napa | olive · tan | 61.89 | 6.78 | 26.46 | 24.2 | tan | warm |
| 12.5N Mojave | neutral · tan | 61.73 | 10.63 | 30.22 | 21.21 | tan | warm |
| 13P Oceanside | warm · tan | 58.22 | 12.42 | 25.48 | 17.88 | tan | neutral |
| 14W Ojai | warm · tan | 57.67 | 13.04 | 29.78 | 14.44 | tan | warm |
| 14.5R Palm Springs | warm · deep | 54.39 | 12.76 | 25.88 | 9.63 | brown | neutral |
| 16P Palos Verdes | warm · deep | 51.99 | 13.76 | 32.77 | 3.48 | brown | warm |
| 14.5N Redondo | neutral · deep | 46.39 | 9.82 | 23.47 | -8.74 | brown | warm |
| 18W San Clemente | warm · deep | 46.21 | 13.63 | 26.83 | -8.04 | brown | neutral |
| 17R Santa Ynez | warm · deep | 44.23 | 16.82 | 27.18 | -11.99 | brown | neutral |
| 15W Rancho Mirage | warm · deep | 43.44 | 13.97 | 27.19 | -13.56 | brown | neutral |
| 19.5O Tahoe | olive · rich | 36.24 | 10.91 | 21.6 | -32.5 | dark | neutral |
| 19N Sequoia | neutral · rich | 35.43 | 9.46 | 21.68 | -33.9 | dark | warm |
| 20N Ventura | neutral · rich | 27.74 | 10.66 | 12.38 | -60.92 | dark | cool |
| 20W Victorville | warm · rich | 24.71 | 5.44 | 19 | -53.08 | dark | warm |
| 20O Yuma | olive · rich | 21.6 | 6.13 | 14.23 | -63.39 | dark | warm |
| 20R Zzyzx | warm · rich | 14.33 | 9.23 | 11.88 | -71.58 | dark | cool |
Match a shade you already wear
Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.
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