The shade file
ILIA, beyond the shade name.
Compare the brand’s descriptions with readings from published swatch images.

What do the numbers mean?
L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.
ILIA names an undertone for 143 of these shades. Read off the brand’s own swatch under D65, 100 of them — 70% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.
Skin Rewind Blurring Foundation and Concealer Complexion Stick42 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 1N Hinoki | neutral · light | 88.24 | 6.01 | 8.78 | 77.07 | very_light | cool |
| 2C Balsa | cool · light | 87.12 | 8.54 | 12.51 | 71.38 | very_light | cool |
| 4N Holly | neutral · light | 86.34 | 12.62 | 14.11 | 68.78 | very_light | cool |
| 3W Spruce | warm · light | 83.58 | 6.56 | 18.49 | 61.16 | very_light | warm |
| 5C Pine | cool · light | 81.16 | 10.41 | 15.61 | 63.39 | very_light | cool |
| 20N Iroko | neutral · medium | 80.77 | 15.55 | 23.78 | 52.3 | light | cool |
| 10C Ash | cool · light | 78.28 | 11.78 | 19.04 | 56.05 | very_light | neutral |
| 6N Aspen | neutral · light | 76.95 | 12.11 | 21.47 | 51.46 | light | neutral |
| 11W Willow | warm · light | 76.8 | 11.59 | 20.15 | 53.06 | light | neutral |
| 8W Bamboo | warm · light | 76.12 | 10.08 | 22.94 | 48.71 | light | warm |
| 7W Poplar | warm · light | 75.23 | 11.16 | 20.61 | 50.76 | light | neutral |
| 9N Tupelo | neutral · light | 73.71 | 11.1 | 19.53 | 50.52 | light | neutral |
| 14W Maple | warm · light | 73.3 | 13.56 | 23.91 | 44.26 | light | neutral |
| 15C Larch | cool · light | 72.69 | 14.13 | 23.61 | 43.86 | light | neutral |
| 22C Sugi | cool · medium | 70.41 | 14 | 23.11 | 41.45 | light | neutral |
| 12N Sycamore | neutral · light | 69.83 | 10.16 | 22.74 | 41.09 | light | warm |
| 13O Hickory | olive · light | 69.11 | 10.32 | 22.27 | 40.63 | intermediate | neutral |
| 19W Beech | warm · medium | 68.9 | 15.45 | 23.22 | 39.14 | intermediate | cool |
| 16N Madrone | neutral · light | 67.48 | 9.98 | 20.51 | 40.44 | intermediate | neutral |
| 17O Magnolia | olive · medium | 67.21 | 10.4 | 20.69 | 39.75 | intermediate | neutral |
| 18N Hawthorn | neutral · medium | 66.38 | 14.54 | 22.4 | 36.18 | intermediate | cool |
| 21W Abura | warm · medium | 64.87 | 14.54 | 23.06 | 32.82 | intermediate | cool |
| 23C Alder | cool · medium | 62.82 | 14.53 | 16.19 | 38.37 | intermediate | cool |
| 25N Elm | neutral · medium | 61.95 | 15.24 | 21.2 | 29.41 | intermediate | cool |
| 26O Limba | olive · medium | 61.47 | 14.59 | 24.43 | 25.15 | tan | neutral |
| 24N Cypress | neutral · medium | 61.4 | 14.7 | 19.83 | 29.89 | intermediate | cool |
| 27W Yew | warm · medium | 58.11 | 16.73 | 22.63 | 19.72 | tan | cool |
| 28N Mora | neutral · deep | 57.8 | 14.09 | 22.12 | 19.42 | tan | cool |
| 29N Batai | neutral · deep | 57.21 | 11.96 | 19.5 | 20.29 | tan | neutral |
| 30W Cumaru | warm · deep | 51.47 | 13.81 | 24.75 | 3.4 | brown | neutral |
| 31C Cedar | cool · deep | 50.34 | 17.2 | 22.73 | 0.86 | brown | cool |
| 32W Kauri | warm · deep | 50.3 | 15.46 | 24.36 | 0.71 | brown | cool |
| 33N Palm | neutral · deep | 48.98 | 17.93 | 24.95 | -2.34 | brown | cool |
| 34N Tineo | neutral · deep | 46.38 | 17.63 | 20.77 | -9.89 | brown | cool |
| 35W Acacia | warm · deep | 43.27 | 16.59 | 23.56 | -15.94 | brown | cool |
| 36C Padauk | cool · deep | 39.37 | 16.52 | 16.34 | -33.05 | dark | cool |
| 37N Ipe | neutral · deep | 35.72 | 16.77 | 20.5 | -34.86 | dark | cool |
| 38C Jarrah | cool · deep | 35.49 | 14.9 | 14.53 | -44.96 | dark | cool |
| 39N Laurel | neutral · deep | 30.58 | 13.01 | 11.95 | -58.39 | dark | cool |
| 40C Wenge | cool · deep | 28.45 | 11.67 | 12.12 | -60.65 | dark | cool |
| 41W Cocobolo | warm · deep | 26.99 | 7.98 | 10.6 | -65.27 | dark | cool |
| 42C Ekki | cool · deep | 25.87 | 10.7 | 8.4 | -70.81 | dark | cool |
Skin Rewind Complexion Stick42 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 1N - Hinoki | neutral | 88.29 | 7.91 | 7.84 | 78.43 | very_light | cool |
| 2C - Balsa | cool | 86.9 | 9.2 | 11.67 | 72.45 | very_light | cool |
| 3W - Spruce | warm | 84.82 | 10.64 | 15.58 | 65.89 | very_light | cool |
| 4N - Holly | neutral | 83.92 | 11.29 | 16.42 | 64.17 | very_light | cool |
| 10C - Ash | cool | 83.38 | 11.78 | 19.39 | 59.85 | very_light | neutral |
| 5C - Pine | cool | 80.32 | 15.66 | 18.29 | 58.9 | very_light | cool |
| 7W - Poplar | warm | 80.31 | 12.21 | 23.57 | 52.13 | light | neutral |
| 6N - Aspen | neutral | 80.2 | 13.37 | 22.37 | 53.47 | light | neutral |
| 8W - Bamboo | warm | 79.46 | 11.85 | 21.8 | 53.5 | light | neutral |
| 11W - Willow | warm | 78.79 | 14.71 | 26.3 | 47.59 | light | neutral |
| 9N - Tupelo | neutral | 78.16 | 11.01 | 22.09 | 51.89 | light | neutral |
| 12N - Sycamore | neutral | 77.48 | 11.07 | 23.81 | 49.09 | light | neutral |
| 16N - Madrone | neutral | 77.02 | 10.7 | 23.69 | 48.76 | light | neutral |
| 13O - Hickory | olive | 75.84 | 11.54 | 27.97 | 42.73 | light | warm |
| 14W - Maple | warm | 73.18 | 14.17 | 29.18 | 38.46 | intermediate | neutral |
| 17O - Magnolia | olive | 72.71 | 12.68 | 24.15 | 43.24 | light | neutral |
| 22C - Sugi | cool | 72.05 | 14.77 | 21.08 | 46.29 | light | cool |
| 15C - Larch | cool | 71.03 | 16.39 | 24.06 | 41.16 | light | cool |
| 19W - Beech | warm | 71.03 | 16.39 | 24.06 | 41.16 | light | cool |
| 18N - Hawthorn | neutral | 70.34 | 17.96 | 25.33 | 38.76 | intermediate | cool |
| 21W - Abura | warm | 69.05 | 18.37 | 30.64 | 31.87 | intermediate | neutral |
| 20N - Iroko | neutral | 69.01 | 17.15 | 25.63 | 36.56 | intermediate | cool |
| 24N - Cypress | neutral | 65.47 | 16.64 | 25.62 | 31.12 | intermediate | cool |
| 28N - Mora | neutral | 64.76 | 16.92 | 24.64 | 30.92 | intermediate | cool |
| 25N - Elm | neutral | 64.71 | 15.38 | 23.42 | 32.13 | intermediate | cool |
| 23C - Alder | cool | 64.5 | 16.35 | 19.22 | 37.03 | intermediate | cool |
| 27W - Yew | warm | 62.49 | 15.68 | 23.1 | 28.4 | intermediate | cool |
| 26O - Limba | olive | 62.44 | 15.13 | 28.03 | 23.93 | tan | neutral |
| 29N - Batai | neutral | 57.85 | 15.68 | 23.37 | 18.57 | tan | cool |
| 30W - Cumaru | warm | 57.07 | 20.9 | 30.92 | 12.88 | tan | cool |
| 31C - Cedar | cool | 54.17 | 22 | 27.03 | 8.77 | brown | cool |
| 33N - Palm | neutral | 53.94 | 19.87 | 26.06 | 8.6 | brown | cool |
| 32W - Kauri | warm | 52.42 | 19.85 | 30.24 | 4.58 | brown | cool |
| 34N - Tineo | neutral | 46.46 | 21.84 | 23.97 | -8.4 | brown | cool |
| 35W - Acacia | warm | 43.3 | 19.25 | 28.36 | -13.29 | brown | cool |
| 36C - Padauk | cool | 39.5 | 23.48 | 21.04 | -26.52 | brown | cool |
| 38C - Jarrah | cool | 35.5 | 20.49 | 16.6 | -41.14 | dark | cool |
| 37N - Ipe | neutral | 34.82 | 21.86 | 24.36 | -31.93 | dark | cool |
| 39N - Laurel | neutral | 24.36 | 18.62 | 14.48 | -60.54 | dark | cool |
| 40C - Wenge | cool | 23.99 | 14.47 | 17.76 | -55.67 | dark | cool |
| 41W - Cocobolo | warm | 22.92 | 11.16 | 12.89 | -64.55 | dark | cool |
| 42C - Ekki | cool | 20.71 | 14.75 | 9.88 | -71.36 | dark | cool |
Super Serum Skin Tint SPF 40 - Hydrating Foundation32 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| Rendezvous ST1 | cool · light | 90.74 | 6.92 | 16.17 | 68.35 | very_light | warm |
| Tulum ST2 | warm · light | 90.58 | 2.71 | 19.52 | 64.31 | very_light | warm |
| Balos ST3 | neutral · light | 87.84 | 7.49 | 23.57 | 58.08 | very_light | warm |
| Skye ST.5 | — | 87.78 | 4.23 | 21.82 | 59.99 | very_light | warm |
| Sombrio ST2.5 | olive · light | 86.18 | 9.05 | 29.65 | 50.66 | light | warm |
| Bom Bom ST5 | neutral · light | 85 | 9.02 | 24.83 | 54.65 | light | warm |
| Formosa ST4 | neutral · light | 85 | 9.02 | 24.83 | 54.65 | light | warm |
| Skye ST0.5 | neutral · light | 84.73 | 6.22 | 25.97 | 53.21 | light | warm |
| Ora ST6 | warm · light | 83.68 | 10.71 | 28.82 | 49.45 | light | warm |
| Shela ST8 | neutral · light | 80.92 | 11.27 | 29.2 | 46.64 | light | warm |
| Paloma ST9 | neutral · medium | 78.71 | 12.89 | 26.68 | 47.1 | light | neutral |
| Kai ST6.5 | cool · light | 78.67 | 18.26 | 29.98 | 43.72 | light | neutral |
| Porto Ferro ST10 | warm · medium | 77.85 | 13.59 | 29.76 | 43.1 | light | neutral |
| Baikal ST9.5 | warm · medium | 74.61 | 14.98 | 35.45 | 34.77 | intermediate | warm |
| Matira ST11 | cool · medium | 74.14 | 12.18 | 27.77 | 41 | intermediate | warm |
| Kokkini ST12 | neutral · medium | 71.77 | 14.61 | 27.78 | 38.08 | intermediate | neutral |
| Diaz ST7 | neutral · light | 70.61 | 14.52 | 26.69 | 37.68 | intermediate | neutral |
| Kamari ST13 | neutral · medium | 70.4 | 20.42 | 33.1 | 31.65 | intermediate | neutral |
| Morgat ST11.5 | olive · medium | 69.16 | 17.07 | 35.07 | 28.65 | intermediate | neutral |
| Ramla Bay ST12.5 | warm · medium | 66.05 | 23.64 | 36.5 | 23.74 | tan | cool |
| Rialto ST13.5 | warm · deep | 65.6 | 27 | 41.86 | 20.44 | tan | cool |
| Papakolea ST12.75 | olive · medium | 63.68 | 20.8 | 33.76 | 22.06 | tan | neutral |
| Dominica ST14 | neutral · deep | 62.29 | 17.47 | 27.89 | 23.78 | tan | cool |
| Porto Covo ST15 | neutral · deep | 62.29 | 17.47 | 27.89 | 23.78 | tan | cool |
| Pavones ST16 | cool · deep | 58.98 | 21.09 | 25.68 | 19.27 | tan | cool |
| Honopu ST14.5 | olive · deep | 56.63 | 24.47 | 35.43 | 10.6 | tan | cool |
| Miho ST17 | neutral · deep | 53.01 | 18.44 | 19.53 | 8.76 | brown | cool |
| Roque ST18 | cool · deep | 49.85 | 13.07 | 13.68 | -0.63 | brown | cool |
| Jardin ST16.5 | warm · deep | 45.81 | 27.12 | 30.85 | -7.73 | brown | cool |
| Jardon ST16.5 | — | 40.99 | 28.55 | 30.94 | -16.24 | brown | cool |
| Perissa ST17.5 | warm · deep | 38.95 | 20.29 | 23.2 | -25.47 | brown | cool |
| Lovina ST19 | neutral · deep | 31.12 | 16.01 | 17.28 | -47.53 | dark | cool |
Super Serum Skin Tint SPF 40 Foundation18 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 1 | — | 92.2 | 5.94 | 12.51 | 73.49 | very_light | neutral |
| 2 | — | 88.04 | 6.24 | 13.27 | 70.77 | very_light | neutral |
| 6 | — | 83.87 | 13.31 | 24.93 | 53.65 | light | neutral |
| 3 | — | 82.79 | 8.04 | 16.31 | 63.55 | very_light | neutral |
| 4 | — | 82.23 | 9.91 | 20.37 | 57.71 | very_light | neutral |
| 5 | — | 82.23 | 9.91 | 20.37 | 57.71 | very_light | neutral |
| 10 | — | 80.68 | 8.39 | 15.4 | 63.35 | very_light | neutral |
| 7 | — | 74.53 | 12.78 | 21.28 | 49.06 | light | neutral |
| 8 | — | 73.91 | 14.38 | 25.88 | 42.73 | light | neutral |
| 9 | — | 73.91 | 14.38 | 25.88 | 42.73 | light | neutral |
| 13 | — | 70.48 | 19.76 | 27.22 | 36.96 | intermediate | cool |
| 11 | — | 67.8 | 13.81 | 27.14 | 33.26 | intermediate | neutral |
| 12 | — | 66.87 | 14.75 | 25.32 | 33.67 | intermediate | neutral |
| 14 | — | 60.14 | 22.25 | 28.45 | 19.62 | tan | cool |
| 15 | — | 51.79 | 17.63 | 29.87 | 3.43 | brown | neutral |
| 16 | — | 48.91 | 22.24 | 19.73 | -3.16 | brown | cool |
| 17 | — | 39.75 | 19.17 | 17.57 | -30.26 | dark | cool |
| 18 | — | 36.87 | 10.8 | 12 | -47.57 | dark | cool |
True Skin Medium Coverage Serum Foundation with Niacinamide29 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| Mindoro SF.25 | neutral · light | 83.91 | 3.91 | 11.97 | 70.56 | very_light | warm |
| Sable SF.5 | neutral · light | 82.51 | 5.48 | 13.7 | 67.15 | very_light | warm |
| Tavarua SF2 | neutral · light | 78.79 | 6.37 | 16.94 | 59.53 | very_light | warm |
| Cozumel SF1.75 | olive · light | 78.73 | 7.49 | 19.04 | 56.47 | very_light | warm |
| Salina SF5 | neutral · light | 77.76 | 9.34 | 22.01 | 51.59 | light | warm |
| Formentera SF1 | cool · light | 77.56 | 7.64 | 14.1 | 62.91 | very_light | neutral |
| Mallorca SF1.5 | neutral · light | 77.21 | 9 | 16.88 | 58.19 | very_light | neutral |
| Molokai. SF2.5 | warm · light | 76.94 | 7.69 | 18.63 | 55.33 | very_light | warm |
| Bowen SF4 | warm · light | 76.83 | 10.16 | 20.7 | 52.35 | light | neutral |
| Kunoy SF4.5 | warm · light | 76.68 | 9.39 | 22.09 | 50.38 | light | warm |
| Aran SF.6.5 | neutral · medium | 75.51 | 10.64 | 22.63 | 48.42 | light | neutral |
| Corsica SF3.5 | warm · light | 75.5 | 6.33 | 17.61 | 55.37 | very_light | warm |
| Chios SF6 | neutral · medium | 74.71 | 10.41 | 22.02 | 48.29 | light | neutral |
| Texel SF3 | cool · light | 72.1 | 9.22 | 17.16 | 52.17 | light | neutral |
| Cres SF8.75 | olive · medium | 72.09 | 8.7 | 22.61 | 44.33 | light | warm |
| Bedarra SF8.5 | warm · medium | 69.7 | 12.43 | 26.46 | 36.67 | intermediate | neutral |
| Milos SF8 | cool · medium | 68.27 | 11.68 | 20.57 | 41.61 | light | neutral |
| Senja SF9.25 | olive · deep | 67.38 | 13.52 | 28.74 | 31.16 | intermediate | neutral |
| Maraca SF9 | neutral · deep | 67.25 | 15 | 21.98 | 38.12 | intermediate | cool |
| Bonaire SF9.5 | warm · deep | 65.71 | 14.51 | 27 | 30.19 | intermediate | neutral |
| Iona SF10.25 | olive · deep | 63.41 | 17.35 | 27.77 | 25.78 | tan | neutral |
| Montserrat SF10 | warm · deep | 60.66 | 18.59 | 27.92 | 20.9 | tan | cool |
| Sardinia SF10.5 | olive · deep | 60.25 | 14.16 | 27.21 | 20.64 | tan | neutral |
| Kapiti SF12 | warm · deep | 58.04 | 22.03 | 23.84 | 18.64 | tan | cool |
| Flores SF13.5 | warm · deep | 57.18 | 16.31 | 20.74 | 19.1 | tan | cool |
| Martinique SF11 | neutral · deep | 56.29 | 15.85 | 21.18 | 16.54 | tan | cool |
| Macquarie SF13 | neutral · deep | 53.76 | 15.51 | 17.59 | 12.07 | tan | cool |
| Bimini SF14 | warm · deep | 53.3 | 15.38 | 16.35 | 11.41 | tan | cool |
| Grenada SF15 | neutral · deep | 49.72 | 12.79 | 11.11 | -1.44 | brown | cool |
True Skin Serum Foundation48 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| NA | — | 90.54 | 7.71 | 14.85 | 69.88 | very_light | neutral |
| NA | — | 89.73 | 8.9 | 13.68 | 71 | very_light | cool |
| NA | — | 88.77 | 6.61 | 10.65 | 74.64 | very_light | neutral |
| NA | — | 88.31 | 4.51 | 10.98 | 74.01 | very_light | warm |
| Mindoro SF.25 | — | 88.2 | 5.36 | 13.49 | 70.55 | very_light | warm |
| NA | — | 87.77 | 11.03 | 15.1 | 68.21 | very_light | cool |
| NA | — | 87.38 | 6.33 | 14.42 | 68.9 | very_light | warm |
| NA | — | 87.24 | 10.31 | 14.84 | 68.27 | very_light | cool |
| Sable SF.5 | — | 86.83 | 5.26 | 16.78 | 65.51 | very_light | warm |
| NA | — | 83.58 | 11.44 | 15.93 | 64.62 | very_light | cool |
| NA | — | 82.44 | 11.25 | 15.34 | 64.69 | very_light | cool |
| NA | — | 81.98 | 10.58 | 17.87 | 60.8 | very_light | neutral |
| Formentera SF1 | — | 80.27 | 9.36 | 19.68 | 56.97 | very_light | neutral |
| Cozumel SF1.75 | — | 79.34 | 9.45 | 26.4 | 48.02 | light | warm |
| Tavarua SF2 | — | 79.19 | 9.14 | 22.42 | 52.47 | light | warm |
| Mallorca SF1.5 | — | 78.87 | 12.29 | 23.67 | 50.65 | light | neutral |
| Molokai SF2.5 | — | 78.68 | 9.85 | 24.94 | 48.99 | light | warm |
| NA | — | 77.84 | 11.28 | 21.1 | 52.84 | light | neutral |
| Texel SF3 | — | 77.65 | 13.28 | 23.57 | 49.55 | light | neutral |
| NA | — | 76.79 | 13.15 | 19.09 | 54.53 | light | cool |
| Bowen SF4 | — | 76.31 | 12.21 | 24.88 | 46.6 | light | neutral |
| Corsica SF3.5 | — | 76.19 | 10.03 | 26.8 | 44.34 | light | warm |
| Kunoy SF4.5 | — | 75.77 | 11.1 | 30 | 40.66 | intermediate | warm |
| NA | — | 75.77 | 11.79 | 21.39 | 50.31 | light | neutral |
| Salina SF5 | — | 71.27 | 12.72 | 26.49 | 38.76 | intermediate | neutral |
| Chios SF6 | — | 70.19 | 14.22 | 28.28 | 35.52 | intermediate | neutral |
| Catalina SF7 | — | 69.42 | 14.08 | 29.39 | 33.46 | intermediate | neutral |
| Aran SF6.5 | — | 69.32 | 17.76 | 33.69 | 29.83 | intermediate | neutral |
| NA | — | 68.79 | 16.34 | 25.3 | 36.6 | intermediate | cool |
| NA | — | 68.27 | 17.48 | 22.4 | 39.2 | intermediate | cool |
| Maraca SF9 | — | 67.56 | 17.16 | 28.54 | 31.6 | intermediate | neutral |
| Milos SF8 | — | 66.72 | 18.38 | 27.43 | 31.36 | intermediate | cool |
| Bonaire SF9.5 | — | 64.33 | 19.26 | 29.1 | 26.22 | tan | cool |
| Senja SF9.25 | — | 63.7 | 16.59 | 34.17 | 21.85 | tan | neutral |
| Bedarra SF8.5 | — | 63.61 | 15.03 | 30.18 | 24.27 | tan | neutral |
| Cres SF8.75 | — | 62.92 | 12.34 | 30.25 | 23.13 | tan | warm |
| Iona SF10.25 | — | 60.01 | 21.24 | 37.55 | 14.93 | tan | neutral |
| NA | — | 59.99 | 20.28 | 29.28 | 18.84 | tan | cool |
| NA | — | 59.4 | 21.84 | 37.32 | 14.14 | tan | neutral |
| Montserrat SF10 | — | 59.39 | 22.06 | 32.97 | 15.9 | tan | cool |
| Sardinia SF10.5 | — | 53.47 | 21.87 | 34.48 | 5.75 | brown | cool |
| NA | — | 52.96 | 24.6 | 26.6 | 6.35 | brown | cool |
| Martinique SF11 | — | 50.36 | 22.52 | 27.56 | 0.75 | brown | cool |
| Kapiti SF12 | — | 39.09 | 22.29 | 19.82 | -28.83 | brown | cool |
| Macquarie SF13 | — | 36.4 | 24.06 | 24.13 | -29.41 | brown | cool |
| Flores SF13.5 | — | 35.16 | 20.58 | 19.25 | -37.63 | dark | cool |
| Bimini SF14 | — | 34.63 | 18.71 | 22.15 | -34.76 | dark | cool |
| Grenada SF15 | — | 22.58 | 16.09 | 12.57 | -65.37 | dark | cool |
Match a shade you already wear
Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.
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