The shade file
beautyblender, beyond the shade name.
Compare the brand’s descriptions with readings from published swatch images.
What do the numbers mean?
L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.
beautyblender names an undertone for 40 of these shades. Read off the brand’s own swatch under D65, 23 of them — 57% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.
Bounce™ Liquid Whip Long Wear Foundation40 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| 1.00 | cool | 95.44 | 2.21 | 6.74 | 81.56 | very_light | warm |
| 1.10 | neutral | 94.41 | 1.68 | 11.98 | 74.9 | very_light | warm |
| 1.20 | cool | 92.56 | 4.6 | 10.37 | 76.31 | very_light | warm |
| 1.30 | warm | 88.89 | 4.98 | 16.06 | 67.56 | very_light | warm |
| 1.40 | neutral | 84.02 | 6.93 | 18.61 | 61.32 | very_light | warm |
| 1.60 | warm | 82.23 | 9.65 | 23.02 | 54.46 | light | warm |
| 1.50 | cool | 82.01 | 11.97 | 20.63 | 57.2 | very_light | neutral |
| 3.15 | cool | 81.82 | 12.88 | 18.78 | 59.45 | very_light | cool |
| 2.20 | neutral | 81.66 | 8.55 | 25.92 | 50.69 | light | warm |
| 2.30 | warm | 81.66 | 8.55 | 25.92 | 50.69 | light | warm |
| 3.10 | cool | 80.74 | 11.02 | 23.07 | 53.11 | light | neutral |
| 2.10 | cool | 80.59 | 7.83 | 17.42 | 60.34 | very_light | neutral |
| 2.40 | neutral | 79.71 | 6.54 | 24.17 | 50.87 | light | warm |
| 3.20 | warm | 77.58 | 10.53 | 36.17 | 37.33 | intermediate | warm |
| 3.25 | neutral | 76.63 | 11.67 | 29.07 | 42.49 | light | warm |
| 3.30 | warm | 75.96 | 12.68 | 39.79 | 33.12 | intermediate | warm |
| 2.50 | neutral | 75.49 | 10.51 | 23.14 | 47.77 | light | neutral |
| 3.50 | warm | 75.28 | 11.93 | 32.55 | 37.83 | intermediate | warm |
| 3.60 | warm | 73.87 | 14.96 | 36.03 | 33.52 | intermediate | warm |
| 3.35 | warm | 71.92 | 11.89 | 32.22 | 34.23 | intermediate | warm |
| 3.55 | neutral | 71.45 | 10.07 | 30.44 | 35.17 | intermediate | warm |
| 3.40 | warm | 70.56 | 15.53 | 30.46 | 34.02 | intermediate | neutral |
| 3.45 | neutral | 70.56 | 15.53 | 30.46 | 34.02 | intermediate | neutral |
| 3.65 | neutral | 68.81 | 14.65 | 29.1 | 32.88 | intermediate | neutral |
| 3.75 | warm | 67.96 | 19.49 | 37.81 | 25.41 | tan | neutral |
| 3.70 | warm | 65.13 | 17.62 | 35.05 | 23.35 | tan | neutral |
| 4.05 | warm | 55.93 | 20.43 | 41.78 | 8.08 | brown | neutral |
| 4.00 | neutral | 55.41 | 16.49 | 27.95 | 10.95 | tan | neutral |
| 4.10 | cool | 52.62 | 15.86 | 37.44 | 4 | brown | warm |
| 4.15 | warm | 50.37 | 18 | 35.23 | 0.6 | brown | neutral |
| 4.30 | warm | 50.08 | 15.39 | 36.88 | 0.12 | brown | warm |
| 4.20 | warm | 45.22 | 14.08 | 34.5 | -7.89 | brown | warm |
| 4.35 | warm | 43.42 | 17.95 | 34.05 | -10.94 | brown | neutral |
| 4.40 | neutral | 35.01 | 13.68 | 32.19 | -24.97 | brown | warm |
| 4.50 | warm | 31.55 | 20.83 | 30.06 | -31.54 | dark | cool |
| 4.45 | neutral | 30.88 | 15.76 | 35.82 | -28.09 | brown | warm |
| 4.55 | cool | 30.64 | 20.82 | 27.25 | -35.39 | dark | cool |
| 4.60 | neutral | 23.16 | 14.47 | 22.94 | -49.48 | dark | cool |
| 4.70 | cool | 21.98 | 17.83 | 24.06 | -49.35 | dark | cool |
| 4.75 | neutral | 15.7 | 10.53 | 13.12 | -69.07 | dark | cool |
Match a shade you already wear
Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.
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