The shade file

Juvia's Place, beyond the shade name.

Compare the brand’s descriptions with readings from published swatch images.

163 shades6 products163 swatch readings

Illustrating the fit question · AI-created image

What do the numbers mean?

L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.

Juvia's Place names an undertone for 42 of these shades. Read off the brand’s own swatch under D65, 29 of them — 69% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.

I Am Magic Foundation42 shades

Juvia's Place I Am Magic Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
700	warm · light	88.99	3.48	19.86	63.01	very_light	warm
640	warm · light	84.92	5.7	23.04	56.58	very_light	warm
600	neutral · light	83.15	10.27	25.41	52.53	light	warm
740	neutral · light	82.72	11.93	20.59	57.82	very_light	neutral
550	neutral · medium	82.12	9.91	32.93	44.29	light	warm
730	neutral · light	81.91	10.18	19.38	58.73	very_light	neutral
710	neutral · light	81.42	6.81	16.45	62.37	very_light	warm
630	neutral · light	80.87	8.31	25.33	50.63	light	warm
720	neutral · light	79.84	7.17	23.3	52.02	light	warm
530	cool · medium	75.14	11.05	37.09	34.13	intermediate	warm
650	neutral · light	75.12	10.21	26.38	43.6	light	warm
610	neutral · light	74.95	11.03	26.71	43.05	light	warm
620	neutral · light	71.47	12.12	25.11	40.53	intermediate	neutral
540	neutral · medium	70.84	14.75	36.71	29.58	intermediate	warm
510	warm · medium	69.52	16.46	43.88	23.98	tan	warm
520	warm · medium	69.21	18.33	40.99	25.11	tan	warm
400	neutral · tan	69.1	16.72	37.1	27.24	tan	neutral
450	warm · tan	69.1	16.72	37.1	27.24	tan	neutral
500	warm · medium	68.71	11.61	24.51	37.36	intermediate	neutral
420	warm · tan	63.52	25.19	41.2	18.17	tan	neutral
440	cool · tan	58.53	20.14	37.18	12.92	tan	neutral
435	neutral · tan	55.34	21.18	40.57	7.5	brown	neutral
430	warm · tan	51.83	22.7	41.46	2.53	brown	neutral
350	warm · tan	51.24	27.27	39.94	1.78	brown	cool
410	cool · tan	50.94	26.32	40.56	1.33	brown	cool
330	cool	48.22	21.62	36.44	-2.8	brown	neutral
340	warm · tan	46.76	24.75	36.92	-5.02	brown	cool
300	neutral	44.38	26.48	30.65	-10.39	brown	cool
310	neutral	43.94	27.39	35.72	-9.63	brown	cool
230	warm	43.87	27.03	39.28	-8.87	brown	cool
240	neutral	40.99	23.63	31.83	-15.81	brown	cool
320	warm · light	38.55	27.42	32.87	-19.21	brown	cool
220	warm · deep	38.47	29.58	30.63	-20.63	brown	cool
200	warm · deep	37.94	28.05	32.71	-20.24	brown	cool
150	warm · deep	37.23	28.53	29.58	-23.35	brown	cool
205	cool · tan	36.89	27.57	30.25	-23.43	brown	cool
210	cool · deep	34.15	22.36	25.3	-32.07	dark	cool
140	warm · deep	31.25	22.85	22.11	-40.3	dark	cool
130	warm · deep	26.89	19.38	16.7	-54.15	dark	cool
110	neutral · deep	25.04	13.86	11.29	-65.66	dark	cool
120	neutral · deep	21.86	14	10.14	-70.18	dark	cool
100	cool · deep	17.58	7.65	4.46	-82.17	dark	cool

I Am Magic Glow Radiance Booster13 shades

Juvia's Place I Am Magic Glow Radiance Booster published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Bali	—	88.01	4.06	17.94	64.73	very_light	warm
Isla	—	83.99	6.5	21.74	57.4	very_light	warm
Vienna	—	83.32	6.79	20.79	58.04	very_light	warm
Alexandra	—	82.15	9.39	22.38	55.16	very_light	warm
Giza	—	80.46	10.41	35.38	40.73	intermediate	warm
Capri	—	80.16	11.69	22.26	53.57	light	neutral
Cairo	—	75.63	11.8	33.02	37.82	intermediate	warm
Somalia	—	63.06	23.42	44.66	16.3	tan	neutral
Punta Cana	—	62.97	19.12	42.31	17.04	tan	neutral
Malawi	—	58.73	19.37	39.01	12.61	tan	neutral
Burkina	—	56.12	27.7	39.75	8.75	brown	cool
Cameroon	—	54.35	24.69	36.83	6.74	brown	cool
Mali 0.5	—	24.98	22.4	23.81	-46.42	dark	cool

I am Magic Natural Radiance Foundation30 shades

Juvia's Place I am Magic Natural Radiance Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
710 Maricao	—	84.1	10.36	18.26	61.83	very_light	neutral
730 Isla	—	82.87	8.91	27.63	49.95	light	warm
720 Bali	—	76.72	12.23	26.53	45.2	light	neutral
700 Vienna	—	75.28	17.86	31.67	38.6	intermediate	neutral
640 Malta	—	73.6	18.27	35.24	33.81	intermediate	neutral
650 Alexandria	—	71.42	11.78	26.66	38.78	intermediate	warm
630 Capri	—	70.59	18.42	31.67	33.03	intermediate	neutral
530 Ibiza	—	69.1	18.17	36.62	27.55	tan	neutral
550 Martinique	—	68.63	15.12	33.75	28.9	intermediate	warm
610 Cebu	—	66.16	17.51	29.91	28.38	intermediate	neutral
600 Cairo	—	65.61	19.67	30.88	26.82	tan	cool
540 Giza	—	62.53	20.7	35.46	19.46	tan	neutral
505 Caracas	—	62.36	19.96	37.35	18.31	tan	neutral
515 Bombay	—	57.46	21.72	40.65	10.4	tan	neutral
520 Tangier	—	57.29	22.61	37.83	10.91	tan	neutral
430 Rio	—	49.13	21.68	42.67	-1.17	brown	neutral
415 Mombasa	—	47.41	24.3	35.55	-4.17	brown	cool
350 Somalia	—	46.74	25.79	40.58	-4.59	brown	cool
310 Burkina	—	42.83	22.73	36.25	-11.19	brown	cool
435 Punta Cana	—	42.67	20.96	34.9	-11.86	brown	neutral
340 Kampala	—	41.88	19.76	33.86	-13.49	brown	neutral
330 Accra	—	41.05	18.36	34.39	-14.59	brown	neutral
345 Guinea	—	40.96	22.32	30.61	-16.45	brown	cool
300 Gabon	—	38.04	21.11	29.1	-22.34	brown	cool
305 Cameroon	—	36.17	21.79	30.75	-24.22	brown	cool
240 Lagos	—	36.16	21.73	31.29	-23.86	brown	cool
230 Malawi	—	34.88	17.52	35.3	-23.19	brown	neutral
205 Tanzania	—	34.23	19.77	29.93	-27.78	brown	cool
150 Kano	—	29.84	19.61	30.68	-33.31	dark	cool
130 Mali	—	20.67	16.81	21.19	-54.15	dark	cool

I am Magic Powder Foundation18 shades

Juvia's Place I am Magic Powder Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Oslo - Very Light 4	— · light	90.12	3.21	9.91	76.13	very_light	warm
Santiago - Very Light 3	— · light	89.92	5.62	8.61	77.83	very_light	cool
Madrid - Very Light 1	— · light	87.36	6.41	12.8	71.09	very_light	neutral
Valencia - Very Light 2	— · light	87.29	7.88	10.6	74.13	very_light	cool
Cairo - Light 3	— · light	84.07	7.03	19.74	59.91	very_light	warm
Catania - Light 2	— · light	79.09	10.87	15.86	61.4	very_light	cool
Peru - Light 1	— · light	77.57	12.81	25.6	47.12	light	neutral
Havana - Medium 2	— · medium	69.56	16.51	24.19	38.96	intermediate	cool
Nicaragua - Medium 3	— · medium	66.24	18.01	27.3	30.75	intermediate	cool
Cameroon - Tan 4	— · tan	60.9	18.04	28.23	21.11	tan	cool
Burkina - Tan 3	— · tan	58.5	26.71	36.88	12.98	tan	cool
Cabo - Medium 1	— · medium	52.86	21.47	28.63	5.7	brown	cool
Kaduna - Tan 1	— · tan	45.08	23.67	29.16	-9.58	brown	cool
Tanzania - Dark 3	—	41.59	19.37	23.15	-19.97	brown	cool
Katsina - Dark 2	—	39.59	18.27	22.78	-24.56	brown	cool
Angola - Dark 1	—	31.7	16.51	16.83	-47.4	dark	cool
Niger - Deep Dark 2	— · deep	24.95	16.2	15.87	-57.64	dark	cool
Zambia - Deep Dark 1	— · deep	20.69	14.63	10.53	-70.24	dark	cool

I Am Magic Velvety Matte Foundation42 shades

Juvia's Place I Am Magic Velvety Matte Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
700 Vienna	—	89.26	3.11	19.71	63.34	very_light	warm
640 Malta	—	84.93	5.83	22.54	57.17	very_light	warm
600 Cairo	—	83.15	10.27	25.41	52.53	light	warm
740 Marisol	—	82.72	11.93	20.59	57.82	very_light	neutral
550 Martinique	—	82.2	10.2	33.57	43.81	light	warm
730 Isla	—	82.16	9.66	19.72	58.48	very_light	neutral
710 Maricao	—	81.45	6.95	15.95	63.11	very_light	warm
630 Capri	—	80.85	8.19	25.83	50.06	light	warm
720 Bali	—	79.82	7.05	23.8	51.41	light	warm
530 Ibiza	—	75.4	10.61	36.9	34.54	intermediate	warm
650 Alexandria	—	75.38	9.79	26.21	44.08	light	warm
610 Cebu	—	74.97	11.14	26.2	43.62	light	warm
620 Fes	—	71.47	12.12	25.11	40.53	intermediate	neutral
540 Giza	—	70.84	14.75	36.71	29.58	intermediate	warm
510 Aruba	—	69.52	16.46	43.88	23.98	tan	warm
520 Tangier	—	69.21	18.33	40.99	25.11	tan	warm
400 Ethiopia	—	69.1	16.72	37.1	27.24	tan	neutral
450 Casablanca	—	69.1	16.72	37.1	27.24	tan	neutral
500 Bogota	—	68.71	11.61	24.51	37.36	intermediate	neutral
420 Havana	—	63.5	25.05	42.21	17.74	tan	neutral
440 Savanna	—	57.24	21	39.29	10.44	tan	neutral
435 Punta Cana	—	55.72	21.11	40.51	8.04	brown	neutral
430 Rio	—	52.2	22.57	41.9	3.01	brown	neutral
350 Somalia	—	51.61	27.2	39.88	2.31	brown	cool
410 Nairobi	—	51.31	26.25	40.5	1.85	brown	cool
330 Accra	—	48.35	22.05	36.63	-2.58	brown	neutral
340 Kampala	—	46.91	25.23	36.59	-4.83	brown	cool
300 Gabon	—	44.36	26.41	31.2	-10.25	brown	cool
230 Malawi	—	43.86	26.99	39.77	-8.78	brown	cool
310 Burkina	—	43.7	27.83	36.51	-9.79	brown	cool
240 Lagos	—	40.31	24.03	33.78	-16.01	brown	cool
320 Zaria	—	38.06	28.32	34.52	-19.08	brown	cool
220 Dakar	—	38	30.5	31.81	-20.67	brown	cool
200 Kenya	—	37.06	28.98	34.96	-20.31	brown	cool
150 Kano	—	36.35	29.42	31.94	-23.14	brown	cool
205 Tanzania	—	35.75	28.84	34.46	-22.47	brown	cool
210 Togo	—	32.3	24.3	28.92	-31.47	dark	cool
140 Angola	—	28.97	24.71	27.13	-37.78	dark	cool
130 Mali	—	23.43	21.92	21.82	-50.61	dark	cool
110 Senegal	—	20.36	17.49	16.29	-61.21	dark	cool
120 Chad	—	15.99	18.23	16.94	-63.52	dark	cool
100 Sudan	—	9	14.1	10.1	-76.16	dark	cool

I Am My Skin Hydra-Tint Foundation Stick18 shades

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
20 Lima	—	87.26	8.59	18.02	64.19	very_light	neutral
18 Barcelona	—	85.05	6.8	17.42	63.57	very_light	warm
16 Panama	—	76.56	14.18	31.72	39.94	intermediate	warm
19 Luxor	—	74.08	15.66	18.52	52.44	light	cool
15 Brasilia	—	72.56	13.82	21.23	46.74	light	cool
17 Manila	—	71.05	10.13	28.27	36.67	intermediate	warm
14 Dominica	—	64.79	12.17	30.05	26.21	tan	warm
13 Mauritania	—	60.25	12.56	28.27	19.93	tan	warm
11 Jacmel	—	56.42	13.24	22.43	15.97	tan	neutral
12 Addis Ababa	—	55.88	20.98	28.75	11.56	tan	cool
9 Guinea	—	47.96	15.73	24.64	-4.73	brown	cool
10 Mozambique	—	46.32	16.7	32.18	-6.52	brown	neutral
7 Cameroon	—	44.15	19.46	26.02	-12.67	brown	cool
8 Abidjan	—	42.21	25.97	34.59	-12.69	brown	cool
5 Benin	—	35.32	18.9	35.88	-22.25	brown	neutral
4 Zambia	—	32.92	16.97	29.86	-29.77	brown	neutral
6 Namibia	—	32.05	20.05	23.06	-37.9	dark	cool
3 Katsina	—	25.7	12.93	12.86	-62.11	dark	cool

Match a shade you already wear

Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.

Shop by fit concern

Start with what never quite works.

See the fit guides

Choose the detail that matters to you. We’ll point you to useful guides and the measurements available to compare.

Petite, with room where you need it Shorts that cover what you choose More room through the upper arms A longer or shorter torso A waist seam in the right place More back or bra coverage Longer or shorter hems Fabric that moves and drapes comfortably

There’s more to the house

Juvia's Place, beyond the shade name.

Start with what never quite works.

Follow the detail that matters to you.

Boots & shoes

Foundation shades

Pants

Tops

Shoes by comfort & width

Swim

Press-on nails

Dresses & skirts

Coats & jackets

Bras & foundations

Jewelry

Glasses & sunglasses

Juvia's Place, beyond the shade name.

Start with what never quite works.

Follow the detail that matters to you.

Boots & shoes ↗

Foundation shades ↗

Pants ↗

Tops ↗

Shoes by comfort & width ↗

Swim ↗

Press-on nails ↗

Dresses & skirts ↗

Coats & jackets ↗

Bras & foundations ↗

Jewelry ↗

Glasses & sunglasses ↗

Boots & shoes

Foundation shades

Pants

Tops

Shoes by comfort & width

Swim

Press-on nails

Dresses & skirts

Coats & jackets

Bras & foundations

Jewelry

Glasses & sunglasses