The shade file

ULTA, beyond the shade name.

Compare the brand’s descriptions with readings from published swatch images.

214 shades10 products214 swatch readings
Match a shade you wear
Illustrating the fit question · AI-created image
What do the numbers mean?

L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.

ULTA names an undertone for 208 of these shades. Read off the brand’s own swatch under D65, 129 of them — 62% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.

Adjustable Coverage Foundation20 shades
ULTA Adjustable Coverage Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
NAwarm · fair93.84.158.0179.64very_lightneutral
NAneutral · light90.916.7210.176.13very_lightcool
NAneutral · fair83.268.3618.0861.47very_lightneutral
NAcool · light82.0113.3821.7455.82very_lightneutral
NAwarm · fair81.956.626.8150lightwarm
NAwarm · medium79.2114.8527.4446.79lightneutral
NAcool · light77.611.8120.7653.05lightneutral
NAwarm · tan77.512.3527.6444.85lightwarm
NAneutral · medium75.8318.9826.0244.79lightcool
NAwarm · light75.0212.3632.7437.39intermediatewarm
NAneutral · tan74.3520.0929.9139.15intermediatecool
NAneutral · tan74.1918.1828.5640.26intermediatecool
NAwarm · tan70.4323.3731.6232.87intermediatecool
NAwarm · light70.2812.963034.06intermediatewarm
NAwarm · medium68.9916.5333.229.77intermediateneutral
NAcool · medium66.3518.1331.2927.59tanneutral
NAwarm · deep64.5325.330.6825.34tancool
NAcool · tan6219.228.6622.72tancool
NAwarm58.4725.927.417.18tancool
NAneutral51.9924.4320.615.52browncool
Adjustable Coverage Powder Foundation20 shades
ULTA Adjustable Coverage Powder Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
Fair Coolcool · fair85.734.39.375.41very_lightneutral
Fair Neutralneutral · fair84.980.7910.2673.65very_lightwarm
Fair to Light Warmwarm · fair83.263.9114.7666.07very_lightwarm
Light Coolcool · light80.925.1610.8370.7very_lightneutral
Light Warmwarm · light80.854.2716.6461.66very_lightwarm
Light to Medium Coolcool · light75.526.6614.9259.69very_lightwarm
Light Neutralneutral · light74.746.5913.7960.86very_lightneutral
Medium Neutralneutral · medium72.717.116.8953.36lightwarm
Medium Warmwarm · medium71.769.2218.8849.05lightneutral
Light to Medium Warmwarm · light69.47.0719.2945.16lightwarm
Tan Warmwarm · tan69.216.0221.7541.45lightwarm
Medium to Tan Neutralneutral · medium68.298.8617.7445.87lightneutral
Tan Neutralneutral · tan65.5311.221.6735.63intermediateneutral
Tan Coolcool · tan64.3411.3417.7438.95intermediatecool
Dark Warmwarm60.7812.6315.4834.85intermediatecool
Tan Dark Neutralneutral · tan56.3616.0422.4415.82tancool
Tan Dark Coolcool · tan52.7817.3722.657browncool
Dark Coolcool48.4916.7816.59-5.2browncool
Deep Neutralneutral · deep46.8112.1614.66-12.28browncool
Very Deep Coolcool · deep42.6915.2113.67-28.14browncool
Complexion Crush Foundation26 shades
ULTA Complexion Crush Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
Very Fair Coolcool · fair91.45.4412.8972.71very_lightwarm
Fair Coolcool · fair87.076.6313.4470.07very_lightneutral
Light Warmwarm · light79.8311.2329.845.03lightwarm
Fair Neutralneutral · fair78.839.1622.4552.09lightwarm
Light To Medium Warmwarm · light76.8612.4331.5540.41intermediatewarm
Light To Medium Coolcool · light76.0513.9926.7244.27lightneutral
Light Coolcool · light75.6612.7322.8948.27lightneutral
Light Neutralneutral · light75.2310.7226.0244.12lightwarm
Medium Coolcool · medium73.3715.1126.7741.12lightneutral
Light To Medium Neutralneutral · light73.249.9828.0739.62intermediatewarm
Medium Warmwarm · medium72.5914.6231.6235.54intermediateneutral
Medium Neutralneutral · medium71.8313.1430.5235.57intermediatewarm
Medium To Tan Peachwarm · medium67.915.1933.8327.88tanwarm
Tan Peachwarm · tan66.3818.0834.0425.7tanneutral
Medium To Tan Oliveolive · medium63.917.2535.5321.37tanneutral
Tan Warmwarm · tan63.1621.3539.5218.42tanneutral
Tan Neutralneutral · tan61.0916.934.517.82tanneutral
Tan To Dark Oliveolive · tan54.6820.241.766.39brownneutral
Tan To Dark Warmwarm · tan49.5828.1843.57-0.55browncool
Dark Oliveolive41.9122.4436.17-12.61brownneutral
Dark Neutralneutral39.626.6538.29-15.2browncool
Dark Warmwarm37.4125.1539.08-17.86browncool
Dark Coolcool31.4327.5832.5-29.74browncool
Deep Neutralneutral · deep29.8223.4328.1-35.68darkcool
Deep Warmwarm · deep20.8622.1425.07-49.29darkcool
Very Deep Coolcool · deep16.3614.0115.47-65.3darkcool
Effortless Effect Foundation26 shades
ULTA Effortless Effect Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
NAwarm · fair89.940.898.5477.93very_lightwarm
NAneutral · fair84.392.7213.1869.03very_lightwarm
NAcool · fair82.745.0412.4169.24very_lightwarm
NAwarm · fair82.672.5418.1460.96very_lightwarm
NAneutral · fair82.354.6715.0765.02very_lightwarm
NAcool · light81.815.2417.5161.17very_lightwarm
NAwarm · light81.366.3917.9660.2very_lightwarm
NAwarm · medium80.893.2130.5145.35lightwarm
NAcool · light78.566.5820.9253.78lightwarm
NAwarm · medium77.387.0329.9842.4lightwarm
NAolive · medium76.715.9327.4244.25lightwarm
NAcool · fair75.487.2424.1146.58lightwarm
NAneutral · light75.046.7726.1843.72lightwarm
NAcool · medium72.49.5228.538.17intermediatewarm
NAneutral · medium719.3136.7329.76intermediatewarm
NAwarm · medium68.2313.4235.8326.97tanwarm
NAwarm · medium64.0912.0436.1421.3tanwarm
NAolive · tan58.6912.1933.8614.39tanwarm
NAwarm · tan55.7714.2838.198.59brownwarm
NAcool · tan49.3417.1735.5-1.07brownneutral
NAneutral · tan39.9419.0230.85-18.06brownneutral
NAcool39.1313.9319.59-29.02browncool
NAwarm · deep33.4616.2422.94-35.79darkcool
NAneutral · deep32.2919.3823.94-36.49darkcool
NAneutral30.0610.8815-53.05darkcool
NAcool · deep28.6216.4517.03-51.46darkcool
Mineral Powder Foundation12 shades
ULTA Mineral Powder Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
NAneutral · fair93.84214.8271.32very_lightwarm
NAwarm · fair92.583.189.8576.97very_lightwarm
NAcool · fair85.518.12554.85lightwarm
NAwarm · medium84.126.8723.5255.42very_lightwarm
NAcool · light81.18.3118.6959very_lightwarm
NAwarm · medium80.038.220.9255.14very_lightwarm
NAneutral · medium78.6512.7425.5248.31lightneutral
NAcool · tan76.3216.9821.2351.11lightcool
NAwarm73.6315.1920.6148.91lightcool
NAcool · tan72.0921.1632.7434.01intermediatecool
NAneutral · tan67.0619.5927.9331.42intermediatecool
NAcool58.9722.6622.3121.9tancool
Moisturizing Complexion Stick24 shades
ULTA Moisturizing Complexion Stick published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
Light To Medium Neutralneutral · light79.111.8721.8353.12lightneutral
Fair Coolcool · fair78.159.7118.856.26very_lightneutral
Light Coolcool · light77.3210.9317.6257.18very_lightneutral
Light Neutralneutral · light77.329.5216.5158.85very_lightneutral
Very Fair Coolcool · fair74.5711.8516.456.28very_lightcool
Medium To Tan Warmwarm · medium70.1316.7131.5432.55intermediateneutral
Light To Medium Warmwarm · light69.4214.0829.3933.46intermediateneutral
Light To Medium Coolcool · light69.2614.0421.4841.88lightcool
Medium Warmwarm · medium67.7915.2726.6133.76intermediateneutral
Medium To Tan Coolcool · medium66.0515.8426.9630.77intermediateneutral
Tan Coolcool · tan63.820.0730.0624.66tancool
Medium Neutralneutral · medium63.1815.2824.6228.16intermediateneutral
Medium Coolcool · medium62.4916.9225.9325.72tancool
Medium— · medium61.2615.6619.6629.8intermediatecool
Tan Warmwarm · tan58.8818.8333.2614.95tanneutral
Tan Neutralneutral · tan58.5220.6528.4116.69tancool
Medium To Tan Neutralneutral · medium55.6920.4226.7712tancool
Light— · light52.8514.7721.517.55browncool
Deep— · deep48.417.7418.86-4.85browncool
Dark Neutralneutral46.9321.9525.78-6.79browncool
Deep Warmwarm · deep45.6824.1731.69-7.76browncool
Dark Warmwarm37.8222.122.34-28.6browncool
Deep Coolcool · deep34.3725.329.26-28.11browncool
Dark Coolcool32.0217.6216.05-48.25darkcool
Moisturizing Foundation Stick23 shades
ULTA Moisturizing Foundation Stick published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
NAneutral · light92.94.996.781.12very_lightcool
NAcool · fair912.618.0478.91very_lightwarm
NAcool · medium85.757.9820.5860.07very_lightwarm
NAcool · fair84.475.9716.0365.06very_lightwarm
NAcool · light82.1611.3418.1660.55very_lightneutral
NAcool · light78.3710.915.8960.75very_lightcool
NAwarm · light78.0710.6221.9451.99lightneutral
NAneutral · light74.559.6523.4146.36lightwarm
NAwarm · medium73.7410.3230.3838.01intermediatewarm
NAneutral · tan72.1813.5224.5142.14lightneutral
NAwarm · medium71.7415.9527.7838.05intermediateneutral
NAneutral · medium71.0911.7728.9136.11intermediatewarm
NAwarm · tan68.3312.9426.7634.41intermediateneutral
NAcool · medium66.514.5428.6529.94intermediateneutral
NAcool · tan65.0716.2630.0226.66tanneutral
NA— · light64.9513.4122.0234.17intermediateneutral
NAneutral · medium64.6716.131.1125.25tanneutral
NA— · medium64.1314.623.1331.42intermediatecool
NAwarm · deep53.2422.7329.196.33browncool
NA— · deep46.9920.9922.91-7.48browncool
NAneutral45.7823.4526.61-9.01browncool
NAcool · deep44.4127.7431.9-9.94browncool
NAwarm39.0326.7825.36-23.39browncool
Velvet Matte Longwear Foundation26 shades
ULTA Velvet Matte Longwear Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
NAneutral · fair92.553.148.7578.38very_lightwarm
NAwarm · fair92.451.079.177.9very_lightwarm
NAneutral · fair90.643.9210.1675.96very_lightwarm
NAcool · fair89.845.268.4877.98very_lightneutral
NAwarm · fair87.263.818.9663.03very_lightwarm
NAcool · fair84.78.1520.1459.87very_lightwarm
NAcool · light84.637.9119.560.62very_lightwarm
NAwarm · light82.499.2522.8654.87lightwarm
NAneutral · light81.847.9922.9654.2lightwarm
NAcool · light80.8411.6420.5556.32very_lightneutral
NAcool · medium77.9111.0127.6345.29lightwarm
NAwarm · medium75.0113.931.7138.26intermediatewarm
NAwarm · medium74.5210.1535.1734.88intermediatewarm
NAneutral · medium73.6915.6237.3932.36intermediatewarm
NAolive · medium73.0912.0133.2834.75intermediatewarm
NAwarm · medium71.4720.2133.4832.67intermediateneutral
NAolive · tan68.7917.3631.3530.94intermediateneutral
NAwarm · medium68.2617.8436.5526.55tanneutral
NAwarm · tan65.8120.0236.5723.38tanneutral
NAcool · tan61.4423.6735.2217.99tancool
NAneutral · tan59.0624.6637.5313.57tancool
NAwarm · deep54.522.6834.217.49browncool
NAneutral · deep47.7429.0335.1-3.68browncool
NAcool46.624.8226.04-7.44browncool
NAcool · deep43.332.5832.4-11.68browncool
NAneutral32.7518.3220.22-40.47darkcool
Velvet Veil Minerals Powder Foundation12 shades
ULTA Velvet Veil Minerals Powder Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
Fair to Light Neutralneutral · fair87.355.0410.6474.1very_lightneutral
Medium Warmwarm · medium83.899.4718.4861.4very_lightneutral
Fair Warmwarm · fair83.86.4912.9369.07very_lightneutral
Fair Coolcool · fair83.318.037.9576.58very_lightcool
Medium to Tan Warmwarm · medium77.3212.3518.7455.55very_lightcool
Light to Medium Coolcool · light76.3611.6316.8157.47very_lightcool
Medium Neutralneutral · medium73.8814.8918.2152.67lightcool
Tan Neutralneutral · tan66.1318.1320.4838.22intermediatecool
Tan Coolcool · tan61.6623.8123.8626.04tancool
Deep Warmwarm · deep59.4720.322.3722.94tancool
Tan Deep Coolcool · tan58.9627.4328.6917.34tancool
Deep Coolcool · deep57.9429.5322.7919.21tancool
Youthful Glow Foundation Serum Drops25 shades
ULTA Youthful Glow Foundation Serum Drops published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
NAwarm · fair83.682.2917.4662.6very_lightwarm
NAcool · fair82.098.215.8463.73very_lightneutral
NAcool · fair80.5310.1223.2952.66lightwarm
NAcool · light77.8611.1723.2850.12lightneutral
NAwarm · fair75.847.2224.0847.02lightwarm
NAneutral · fair75.569.7117.7855.18very_lightneutral
NAcool · light72.5614.8826.1740.76intermediateneutral
NAwarm · light72.313.7627.439.14intermediateneutral
NAwarm · medium69.7713.4137.3427.9tanwarm
NAneutral · light69.1413.0727.8834.47intermediateneutral
NAwarm · medium68.515.8537.3326.36tanwarm
NAcool · medium67.9915.5134.5127.53tanneutral
NAolive · medium66.8313.7337.6824.07tanwarm
NAwarm · medium63.0922.5337.8819.06tanneutral
NAolive · tan59.4321.9936.2814.57tanneutral
NAwarm · medium58.922.7937.7813.26tanneutral
NAneutral · medium58.3623.4840.311.72tanneutral
NAwarm · tan53.2423.4640.674.55brownneutral
NAcool · tan45.8731.4442.86-5.5browncool
NAneutral · tan41.7628.1237.88-12.27browncool
NAwarm · deep37.7725.2232.35-20.71browncool
NAneutral · deep34.5930.2632.07-25.66browncool
NAcool34.5230.2727.36-29.5browncool
NAcool · deep29.1327.5323.25-41.91darkcool
NAneutral27.2616.4715.15-56.33darkcool

Match a shade you already wear

Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.