The shade file

It Cosmetics, beyond the shade name.

Compare the brand’s descriptions with readings from published swatch images.

381 shades19 products381 swatch readings

Illustrating the fit question · AI-created image

What do the numbers mean?

L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.

It Cosmetics names an undertone for 244 of these shades. Read off the brand’s own swatch under D65, 127 of them — 52% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+12 shades

It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	warm · fair	94.92	1.36	6.99	81.16	very_light	warm
NA	cool · fair	93.98	3.17	9.82	77.41	very_light	warm
NA	— · light	92.45	3.84	12.81	73.21	very_light	warm
NA	cool · light	85.34	9.12	22.67	57.32	very_light	warm
NA	warm · medium	82.68	8.35	24.7	52.92	light	warm
NA	neutral · medium	77.44	21.3	20.78	52.86	light	cool
NA	warm · medium	74.72	13.06	27.53	41.92	light	neutral
NA	neutral · tan	73.49	18.13	31.35	36.84	intermediate	neutral
NA	warm · tan	68.48	22.58	40.72	24.41	tan	neutral
NA	warm · tan	56.25	29.24	42.09	8.45	brown	cool
NA	warm · rich	43.03	29.48	35.79	-11.02	brown	cool
NA	neutral · deep	35.93	27.52	24.27	-30.1	dark	cool

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+12 shades

It Cosmetics Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	— · fair	86.43	4.98	17.79	63.97	very_light	warm
NA	— · fair	82.67	8.74	19.9	58.65	very_light	warm
NA	— · light	80.91	8.56	24.32	51.8	light	warm
NA	— · medium	77.75	12.96	32.79	40.24	intermediate	warm
NA	— · light	77.12	11.09	23.84	48.68	light	neutral
NA	neutral · medium	73.47	11.19	24.63	43.62	light	neutral
NA	neutral · tan	73.25	10.28	24.84	43.11	light	warm
NA	— · medium	72.3	10.79	26.78	39.78	intermediate	warm
NA	— · rich	63.56	14.74	31.74	23.13	tan	neutral
NA	— · tan	63.31	13.99	28.64	24.93	tan	neutral
NA	— · rich	60.67	19.83	31.31	18.82	tan	cool
NA	— · deep	49.59	21.07	31.6	-0.74	brown	cool

Bye Bye Foundation Powder6 shades

It Cosmetics Bye Bye Foundation Powder published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	warm · fair	83	9.53	26.77	50.95	light	warm
NA	warm · light	78.48	13.25	29.04	44.44	light	neutral
NA	neutral · light	75.46	10.27	24.16	46.5	light	warm
NA	neutral · medium	74.39	11.39	31.31	37.92	intermediate	warm
NA	neutral · tan	61.12	15.59	33.95	18.14	tan	neutral
NA	cool · tan	59.34	19.03	34.43	15.18	tan	neutral

Bye Bye Lines Sheer Liquid Foundation5 shades

It Cosmetics Bye Bye Lines Sheer Liquid Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	— · fair	94.43	2.24	7.85	79.98	very_light	warm
NA	— · fair	84.75	7.23	15.94	65.36	very_light	neutral
NA	— · medium	78.24	15.32	27.68	45.57	light	neutral
NA	warm · medium	73.83	11.16	24.6	44.09	light	neutral
NA	— · tan	63.75	19.79	31.63	23.5	tan	cool

Bye Bye Redness Neutralizing Color-Correcting Cream3 shades

It Cosmetics Bye Bye Redness Neutralizing Color-Correcting Cream published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	—	76.5	15.25	16.01	58.86	very_light	cool
NA	neutral	74.94	13.26	17.51	54.93	light	cool
NA	— · light	69.5	15.08	20.75	43.22	light	cool

CC+ Airbrush Perfecting Powder Foundation6 shades

It Cosmetics CC+ Airbrush Perfecting Powder Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Fair	— · fair	93.03	5.25	9.52	77.52	very_light	neutral
Light	— · light	89.81	5.98	15.31	68.96	very_light	warm
Medium	— · medium	82.89	13.46	28.31	49.28	light	neutral
Medium Tan	— · medium	82.12	12.01	25.6	51.44	light	neutral
Tan	— · tan	79.96	17.79	27.5	47.45	light	cool
Deep	— · deep	57.11	25.04	31.13	12.87	tan	cool

CC+ Cream Full Coverage Color Correcting Foundation with SPF 50+60 shades

It Cosmetics CC+ Cream Full Coverage Color Correcting Foundation with SPF 50+ published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Fair Porcelain	neutral · fair	94.67	3.28	8.22	79.57	very_light	warm
Fair Ivory	warm · fair	93.99	3.06	11.41	75.46	very_light	warm
Fair Ivory	warm · fair	93.75	2	11.03	75.85	very_light	warm
Fair Porcelain	neutral · fair	92.91	6.17	10.4	76.38	very_light	neutral
Fair Warm	warm · fair	92.46	3.75	14.41	71.25	very_light	warm
Fair Warm	warm · fair	90.83	7.28	16.31	68.23	very_light	warm
Fair	warm · fair	89.29	4.87	19.27	63.87	very_light	warm
Fair Beige	cool · fair	88.67	8.73	15.83	67.74	very_light	neutral
Fair	warm · fair	87.33	11.71	20.31	61.45	very_light	neutral
Fair Beige	cool · fair	87.33	11.71	20.31	61.45	very_light	neutral
Fair Light	cool · fair	86.97	10.69	14.99	67.93	very_light	cool
Light	warm · light	86.34	9.11	19.34	61.98	very_light	neutral
Light Neutral	neutral · light	84.83	10.46	17.72	63.03	very_light	neutral
Light Neutral	neutral · light	83.82	17.87	20.18	59.18	very_light	cool
Light Cool	cool · light	83.37	19.04	19.03	60.31	very_light	cool
Light Medium	cool · light	83.33	16.86	26.39	51.63	light	cool
Fair Light	cool · fair	83.18	19.81	17.69	61.94	very_light	cool
Light Cool	cool · light	82.82	12.58	18.07	61.16	very_light	cool
Light Medium Warm	warm · light	82.59	18.2	26.43	50.96	light	cool
Light Medium	neutral · light	82.49	12.33	22.41	55.4	very_light	neutral
Light	warm · light	82.38	14.79	22.84	54.8	light	cool
Light Medium Warm	warm · light	81.98	9.94	25.35	51.6	light	warm
Medium	neutral · medium	80.6	13.37	24.01	51.88	light	neutral
Neutral Medium	neutral · medium	78.11	13.64	23.69	49.88	light	neutral
Medium	warm · medium	77.59	19.57	32.78	40.09	intermediate	neutral
Medium Cool	cool · medium	77.5	22.57	24.69	48.08	light	cool
Medium Tan	warm · medium	77.3	11.56	27.34	44.96	light	warm
Medium Cool	cool · medium	76.14	15.01	18.74	54.36	light	cool
Medium Tan	warm · medium	75.62	17.94	28.92	41.54	light	neutral
Neutral Tan	neutral · light	75.07	21.15	33.08	37.16	intermediate	cool
Neutral Medium	neutral · medium	74.31	20.1	27.7	41.27	light	cool
Neutral Tan	neutral · light	74.16	10.91	25.6	43.34	light	warm
Tan Warm	warm · tan	72.12	19.92	32.2	34.49	intermediate	neutral
Tan Warm	warm · tan	71.4	11.67	27.18	38.21	intermediate	warm
Tan Cool	cool · tan	70.72	21.54	34.11	31.28	intermediate	cool
Tan Cool	cool · tan	69.1	33.43	42.51	24.19	tan	cool
Tan	neutral · tan	67.98	14.66	25.21	35.5	intermediate	neutral
Tan Rich	neutral · tan	67.87	17.28	23.48	37.27	intermediate	cool
Rich	warm · rich	67.57	22.43	34.18	27.21	tan	cool
Tan	warm · light	66.94	21.71	31.12	28.56	intermediate	cool
Rich	warm · rich	66.58	32.34	47.96	19.07	tan	cool
Rich Cool	cool · rich	65.17	23.42	33.14	24.6	tan	cool
Rich Honey	neutral · rich	64.76	20.49	34.65	23.07	tan	neutral
Tan Rich	neutral · tan	61.96	25.73	30.51	21.41	tan	cool
Rich Cool	cool · rich	59.46	37.54	42.88	12.44	tan	cool
Rich Honey	neutral · rich	57.68	25.18	38.97	11.15	tan	cool
Neutral Rich	neutral · tan	56.53	18.87	32.33	11.42	tan	neutral
Deep	neutral · deep	50.87	21.57	27.07	1.84	brown	cool
Deep Honey	warm · deep	48.09	20.19	29.58	-3.69	brown	cool
Neutral Rich	neutral · tan	46.91	26.36	39.29	-4.5	brown	cool
Deep Bronze	cool · deep	41.91	17.81	20.54	-21.5	brown	cool
Deep	neutral · deep	41.02	28.37	37	-13.64	brown	cool
Deep Honey	warm · deep	39.96	23.98	39.97	-14.1	brown	neutral
Neutral Deep	neutral · deep	39.14	15.52	19.05	-29.69	brown	cool
Deep Mocha	cool · deep	37.05	13.96	21	-31.66	dark	cool
Deep Bronze	cool · deep	35.9	23.63	28.21	-26.56	brown	cool
Neutral Deep	neutral · deep	35.46	19.98	22.72	-32.62	dark	cool
Deep Cool	cool · deep	34.6	10.12	13.76	-48.22	dark	cool
Deep Mocha	cool · deep	29.63	20.7	21.73	-43.15	dark	cool
Deep Cool	cool · deep	16.75	12.28	15.28	-65.32	dark	cool

CC+ Cream Illumination SPF 50+24 shades

It Cosmetics CC+ Cream Illumination SPF 50+ published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	warm · fair	94.92	1.36	6.99	81.16	very_light	warm
NA	cool · fair	93.98	3.17	9.82	77.41	very_light	warm
Fair	— · fair	93.66	1.77	9.32	77.95	very_light	warm
Fair Light	— · fair	92.53	4.2	12.94	73.08	very_light	warm
NA	warm · light	92.47	3.99	12.33	73.81	very_light	warm
Light	— · light	90.36	5.17	16.63	67.61	very_light	warm
Light Medium	— · light	85.34	9.12	22.67	57.32	very_light	warm
NA	cool · light	85.34	9.12	22.67	57.32	very_light	warm
Medium	— · medium	82.68	8.35	24.7	52.92	light	warm
NA	warm · medium	82.68	8.35	24.7	52.92	light	warm
NA	neutral · medium	81.16	12.58	25.32	50.9	light	neutral
Neutral Medium	neutral · medium	80.9	12.99	25.5	50.47	light	neutral
Medium Tan	— · medium	74.99	12.63	27.35	42.42	light	neutral
NA	warm · medium	74.72	13.06	27.53	41.92	light	neutral
Neutral Tan	neutral · tan	73.51	18.23	30.84	37.32	intermediate	neutral
NA	neutral · tan	73.49	18.13	31.35	36.84	intermediate	neutral
NA	warm · tan	68.48	22.58	40.72	24.41	tan	neutral
Tan	— · tan	68.47	22.51	41.22	24.14	tan	neutral
NA	warm · tan	56.25	29.24	42.09	8.45	brown	cool
Rich	— · rich	55.39	30.12	44.14	6.96	brown	cool
NA	— · rich	43.03	29.48	35.79	-11.02	brown	cool
Rich Honey	— · rich	42.77	29.82	37.62	-10.88	brown	cool
NA	neutral · deep	35.93	27.52	24.27	-30.1	dark	cool
Deep	— · deep	34.81	28.9	26.47	-29.85	brown	cool

CC+ Cream Illumination with SPF 50+10 shades

It Cosmetics CC+ Cream Illumination with SPF 50+ published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Fair	warm · fair	90.59	8	13.86	71.15	very_light	neutral
Light	warm · light	88.64	6.78	18.38	64.56	very_light	warm
Light Medium	cool · light	87.3	11.73	18.68	63.4	very_light	cool
Neutral Medium	neutral · medium	83.67	10.13	17.64	62.35	very_light	neutral
Medium	warm · medium	83.47	11.9	22.19	56.46	very_light	neutral
Medium Tan	warm · medium	82.29	14.19	25.36	51.85	light	neutral
Neutral Tan	neutral · light	79.7	9.89	21.03	54.7	light	neutral
Rich	warm · rich	74.86	16.27	31.04	38.69	intermediate	neutral
Deep	neutral · rich	59.16	16.61	18.41	26.45	tan	cool
Rich Honey	warm · rich	51.15	29.6	36.2	1.82	brown	cool

CC+ Cream Natural Matte Foundation with SPF 4033 shades

It Cosmetics CC+ Cream Natural Matte Foundation with SPF 40 published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Fair Ivory	— · fair	92.25	6.24	11.53	74.74	very_light	neutral
Fair Warm	warm · fair	89.75	8.65	17.4	66.36	very_light	neutral
Fair Porcelain	— · fair	88.81	6.67	11.77	73.13	very_light	neutral
Fr Porcelain	— · fair	88.77	6.61	10.65	74.64	very_light	neutral
Fair	— · fair	87.76	10.29	22.47	59.24	very_light	neutral
Fair Beige	— · fair	86.43	12.52	19.02	62.43	very_light	cool
Light Neutral	neutral · light	85.1	15.88	19.32	61.17	very_light	cool
Fair Light	— · fair	82.13	12.75	17.61	61.27	very_light	cool
Light	— · light	82.13	12.75	17.61	61.27	very_light	cool
Light Medium	— · light	81.48	19.47	27.02	49.36	light	cool
Light [Medium] Warm	warm · light	81.05	18.83	32.25	43.91	light	neutral
Light Cool	cool · light	80.4	20.96	26.62	48.79	light	cool
Medium	— · medium	78.73	13.21	23.49	50.73	light	neutral
Light Medium Warm	warm · light	77.32	14.59	27.44	44.87	light	neutral
Medium Cool	cool · medium	74.29	24.39	23.99	45.36	light	cool
Medium Tan	— · medium	73.44	16.6	30.16	37.85	intermediate	neutral
Neut Medium	— · medium	71.87	22.07	28.15	37.84	intermediate	cool
Neutral Tan	neutral · tan	70.8	15.21	27.53	37.07	intermediate	neutral
Tan Warm	warm · tan	70.27	19.93	33.44	31.22	intermediate	neutral
Neutral Medium	neutral · medium	68.37	14.74	24.66	36.68	intermediate	neutral
Tan	— · tan	68.04	21.58	30.99	30.2	intermediate	cool
Tan Cool	cool · tan	64.35	26.85	38.11	20.63	tan	cool
Rich	— · rich	63.64	24.3	40.79	18.49	tan	neutral
Tan Rich	— · tan	57.86	26.13	32.17	13.73	tan	cool
Rich Cool	cool · rich	56.37	37.41	46.24	7.84	brown	cool
Rich Honey	— · rich	55.86	28.06	41.02	8.13	brown	cool
Neutral Rich	neutral · rich	46.18	30.12	41.18	-5.3	brown	cool
Deep Honey	— · deep	37.86	17.57	33.69	-19.82	brown	neutral
Deep	— · deep	35.12	22.46	31.17	-25.52	brown	cool
Deep Bronze	— · deep	33.84	20.24	22.99	-35.1	dark	cool
Neutral Deep	neutral · deep	32.67	13.66	20.56	-40.13	dark	cool
Deep Mocha	— · deep	29.22	20.76	21.81	-43.61	dark	cool
Deep Cool	cool · deep	18.44	15.76	20.09	-57.52	dark	cool

CC+ Cream Oil-Free Matte with SPF 4012 shades

It Cosmetics CC+ Cream Oil-Free Matte with SPF 40 published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	— · fair	74.32	11.66	24.21	45.13	light	neutral
NA	— · fair	73.45	6.64	21.76	47.14	light	warm
NA	— · medium	72.89	9.3	18.29	51.37	light	neutral
NA	— · light	72.86	5.88	19.81	49.09	light	warm
NA	— · light	72.02	11.4	24.23	42.26	light	neutral
NA	neutral · tan	71.19	6.6	20.73	45.63	light	warm
NA	— · medium	70.91	9.5	29.15	35.65	intermediate	warm
NA	neutral · medium	69.92	10.78	20.14	44.69	light	neutral
NA	— · tan	63.28	8.2	21.76	31.4	intermediate	warm
NA	— · rich	56.08	15.6	35.44	9.73	brown	warm
NA	— · rich	55.19	13.15	21.29	13.7	tan	neutral
NA	— · deep	51.8	16.52	25.3	4.07	brown	cool

CC+ Cream with SPF 50+42 shades

It Cosmetics CC+ Cream with SPF 50+ published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	warm · fair	94.92	1.36	6.99	81.16	very_light	warm
NA	cool · fair	93.98	3.17	9.82	77.41	very_light	warm
NA	warm · light	92.45	3.84	12.81	73.21	very_light	warm
Fair Porcelain	— · fair	88.3	3.03	9.34	76.3	very_light	warm
Fair Warm	warm · fair	88.19	6.62	16.14	67.09	very_light	warm
Fair	— · fair	88.18	2.25	11.8	72.83	very_light	warm
Fair Ivory	— · fair	87.02	4.95	12.27	71.66	very_light	warm
Fair Light CC+ Cream Foundation with SPF 50+	— · fair	85.66	5.2	12.95	70.04	very_light	warm
NA	cool · light	85.34	9.12	22.67	57.32	very_light	warm
Light Medium	— · light	84.83	8.79	19.28	61.03	very_light	neutral
Fair Beige	— · fair	84.71	6.23	8.37	76.44	very_light	cool
Light	— · light	84.59	4.61	19.37	60.75	very_light	warm
Medium	— · medium	82.78	8.98	22.19	55.9	very_light	warm
NA	warm · medium	82.68	8.35	24.7	52.92	light	warm
NA	neutral · medium	81.16	12.58	25.32	50.9	light	neutral
Light Neutral	neutral · light	80.54	15	19.13	57.94	very_light	cool
Light Medium Warm	warm · light	78.86	15.17	24.27	49.94	light	cool
Neutral Medium	neutral · medium	78.62	11.38	22.21	52.19	light	neutral
Light Cool	cool · light	77.1	14.43	19.03	54.92	light	cool
Medium Tan	— · medium	76.6	14.93	24.29	47.6	light	neutral
Medium Cool	cool · medium	75.27	15.74	21.33	49.83	light	cool
NA	warm · medium	74.72	13.06	27.53	41.92	light	neutral
Neutral Tan	neutral · tan	74.15	14.9	31.62	37.37	intermediate	neutral
NA	neutral · tan	73.49	18.13	31.35	36.84	intermediate	neutral
Tan Warm	warm · tan	71.73	12.98	27.12	38.7	intermediate	neutral
NA	warm · tan	68.48	22.58	40.72	24.41	tan	neutral
Tan Cool	cool · tan	66.7	24.64	35.25	25.35	tan	cool
Tan	— · tan	64.67	21.37	37.79	21.22	tan	neutral
Tan Rich	— · tan	60.26	28.33	42.92	13.44	tan	cool
Rich Cool	cool · rich	57.82	29.47	37.74	11.71	tan	cool
NA	warm · tan	56.25	29.24	42.09	8.45	brown	cool
Rich	— · rich	51.18	30.53	44.61	1.52	brown	cool
NA	warm · rich	43.03	29.48	35.79	-11.02	brown	cool
Rich Honey	— · rich	40.59	29.51	36.03	-14.64	brown	cool
Neutral Rich	neutral · rich	39.89	21.58	30.34	-18.43	brown	cool
NA	neutral · deep	35.93	27.52	24.27	-30.1	dark	cool
Deep Honey	— · deep	34.17	18.52	23.97	-33.44	dark	cool
Neutral Deep	neutral · deep	33.65	15.54	20.72	-38.28	dark	cool
Deep	— · deep	33.06	27.5	29.46	-29.9	brown	cool
Deep Bronze	— · deep	29.95	19.59	12.55	-57.96	dark	cool
Deep Mocha	— · deep	27.83	16.87	15.31	-55.37	dark	cool
Deep Cool	cool · deep	20.41	10.44	12.73	-66.72	dark	cool

CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 4030 shades

It Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Fair Porcelain	— · fair	95.57	2.88	5.9	82.62	very_light	neutral
Fair Ivory	— · fair	94.36	1.76	9.31	78.15	very_light	warm
Fair	— · fair	94.25	2.81	9.69	77.65	very_light	warm
Fair Beige	— · fair	93.06	5.41	9.03	78.16	very_light	neutral
Fair Light	— · fair	92.12	5.35	14.46	71.05	very_light	warm
Fair Warm	warm · fair	91.68	1.58	16.36	68.57	very_light	warm
Light	— · light	88.48	6.19	17.61	65.41	very_light	warm
Light Medium	— · light	84.93	8.76	24.19	55.3	very_light	warm
Light Neutral	neutral · light	82.82	4.98	16.82	62.87	very_light	warm
Medium	— · medium	82.79	10.29	25.44	52.19	light	warm
Neutral Medium	neutral · medium	81.4	13.39	27.28	49.02	light	neutral
Light Cool	cool · light	80.88	7.77	14.6	64.7	very_light	neutral
Light Medium Warm	warm · light	79.1	7.08	23.85	50.66	light	warm
Medium Tan	— · medium	75.8	15.57	31.79	39.06	intermediate	neutral
Neutral Tan	neutral · tan	74.34	16.85	35.14	34.71	intermediate	neutral
Medium Cool	cool · medium	73.28	9.72	15.03	57.15	very_light	cool
Tan Warm	warm · tan	73.17	15.4	31.89	36	intermediate	neutral
Tan Cool	cool · tan	67.42	17.83	32.2	28.41	intermediate	neutral
Tan	— · tan	67.1	22.92	43.1	21.64	tan	neutral
Tan Rich	— · tan	61.83	28.08	50.27	13.24	tan	neutral
Rich Cool	cool · rich	57.38	19.31	29.04	14.26	tan	cool
Rich	— · rich	55.44	32.45	48.24	6.43	brown	cool
Rich Honey	— · rich	43.65	32.09	41.33	-8.73	brown	cool
Neutral Rich	neutral · rich	41.04	22.44	33.5	-14.97	brown	cool
Deep	— · deep	34.85	29.92	30.1	-26.72	brown	cool
Deep Honey	— · deep	33.47	18.95	25.46	-32.99	dark	cool
Neutral Deep	neutral · deep	32.27	15.25	20.69	-40.59	dark	cool
Deep Cool	cool · deep	29.1	8.93	14.89	-54.53	dark	neutral
Deep Bronze	— · deep	27.7	22.04	12.03	-61.65	dark	cool
Deep Mocha	— · deep	25.31	14.38	16.94	-55.55	dark	cool

CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 and Niacinamide30 shades

It Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 and Niacinamide published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Fair Ivory	warm · fair	94.57	2.39	12.23	74.66	very_light	warm
Fair Porcelain	neutral · fair	93.58	4.43	10.83	76.04	very_light	warm
Fair Warm	warm · fair	93.14	3.59	14.87	70.98	very_light	warm
Fair Beige	cool · fair	90.72	6.77	16.67	67.74	very_light	warm
Fair	warm · fair	90.1	6.67	21.53	61.77	very_light	warm
Light	warm · light	86.94	7.07	19.1	62.66	very_light	warm
Fair Light	cool · fair	86.73	11.21	14.65	68.26	very_light	cool
Light Neutral	neutral · light	86.66	7.83	15	67.75	very_light	neutral
Light Medium	cool · light	85.16	10.03	20.84	59.34	very_light	neutral
Light Cool	cool · light	84.64	9.89	15.3	66.17	very_light	cool
Light Medium Warm	warm · light	84.54	8.78	22.58	56.83	very_light	warm
Medium	warm · medium	83.52	10.61	22.24	56.44	very_light	neutral
Neutral Medium	neutral · medium	80.15	13.48	18.53	58.43	very_light	cool
Medium Cool	cool · medium	78.83	12.96	14.45	63.38	very_light	cool
Medium Tan	warm · medium	78.6	14.25	22.8	51.44	light	cool
Neutral Tan	neutral · tan	78.22	14.37	20.64	53.82	light	cool
Tan Warm	warm · tan	77.26	14.02	32.16	40.29	intermediate	warm
Tan	warm · tan	74.11	12.43	22.85	46.54	light	neutral
Tan Rich	cool · tan	73.42	9.68	21.8	47.05	light	warm
Tan Cool	cool · tan	72.74	22.29	30.98	36.28	intermediate	cool
Rich	warm · tan	70.66	14.6	28.4	36.03	intermediate	neutral
Rich Honey	warm · tan	67.94	18.68	27.48	33.14	intermediate	cool
Rich Cool	cool · rich	67.33	23.2	30.08	29.95	intermediate	cool
Neutral Rich	neutral · tan	66.99	19.2	30.02	29.51	intermediate	cool
Deep	neutral · deep	61.63	20.71	28.21	22.4	tan	cool
Neutral Deep	neutral · deep	51.99	14.3	24.34	4.67	brown	neutral
Deep Bronze	cool · deep	51.18	17.23	24.48	2.76	brown	cool
Deep Honey	warm · deep	50.31	20.65	33.62	0.53	brown	neutral
Deep Mocha	cool · deep	45.01	16.71	27.07	-10.44	brown	neutral
Deep Cool	cool · deep	39.98	12.46	18.89	-27.94	brown	cool

Celebration Foundation Illumination12 shades

It Cosmetics Celebration Foundation Illumination published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	— · fair	93.55	4.38	9.73	77.41	very_light	neutral
NA	— · fair	92.12	5.58	12.37	73.63	very_light	neutral
Fair	— · fair	92.1	5.43	12.86	73.01	very_light	warm
Light Celebration Foundation Illumination not available	— · light	90.13	7.3	16.34	67.84	very_light	warm
Medium Celebration Foundation Illumination not available	— · medium	87.81	9.16	20.4	61.65	very_light	warm
NA	— · light	87.81	9.16	20.4	61.65	very_light	warm
Medium Tan Celebration Foundation Illumination not available	— · medium	78.6	12.39	27.04	46.61	light	neutral
NA	warm · medium	78.34	12.8	27.22	46.15	light	neutral
Tan	— · tan	77.25	21.11	31.82	40.58	intermediate	cool
NA	— · medium	77	21.54	32.03	40.13	intermediate	cool
NA	— · tan	70.13	23.54	33.38	31.09	intermediate	cool
NA	— · tan	50.38	26.3	30.59	0.71	brown	cool

Celebration Full Coverage Powder Foundation7 shades

It Cosmetics Celebration Full Coverage Powder Foundation published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	— · fair	94.44	3.95	7.38	80.57	very_light	neutral
NA	— · fair	91.89	4.66	11.5	74.65	very_light	warm
NA	— · light	82.91	13.57	27.81	49.8	light	neutral
NA	warm · medium	82.12	12.01	25.6	51.44	light	neutral
NA	— · medium	79.71	18.21	27.69	47.02	light	cool
NA	— · tan	69.15	25.07	38.54	26.42	tan	cool
NA	— · tan	58.02	24.23	29.53	15.19	tan	cool

Mini CC+ Cream Foundation with SPF 50+30 shades

It Cosmetics Mini CC+ Cream Foundation with SPF 50+ published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
Fair Porcelain Mini CC+ Cream with SPF 50+	— · fair	88.3	3.03	9.34	76.3	very_light	warm
Fair Warm Mini CC+ Cream with SPF 50+	warm · fair	88.19	6.62	16.14	67.09	very_light	warm
Fair Mini CC+ Cream with SPF 50+	— · fair	88.18	2.25	11.8	72.83	very_light	warm
Fair Ivory Mini CC+ Cream with SPF 50+	— · fair	87.02	4.95	12.27	71.66	very_light	warm
Fair Light Mini CC+ Cream with SPF 50+	— · fair	85.66	5.2	12.95	70.04	very_light	warm
Light Medium Mini CC+ Cream with SPF 50+	— · light	84.83	8.79	19.28	61.03	very_light	neutral
Fair Beige Mini CC+ Cream with SPF 50+	— · fair	84.71	6.23	8.37	76.44	very_light	cool
Light	— · light	84.59	4.61	19.37	60.75	very_light	warm
Medium Mini CC+ Cream with SPF 50+	— · medium	82.78	8.98	22.19	55.9	very_light	warm
Light Neutral Mini CC+ Cream with SPF 50+	neutral · light	80.54	15	19.13	57.94	very_light	cool
Light Medium Warm Mini CC+ Cream with SPF 50+	warm · light	78.86	15.17	24.27	49.94	light	cool
Neutral Medium Mini CC+ Cream with SPF 50+	neutral · medium	78.62	11.38	22.21	52.19	light	neutral
Light Cool Mini CC+ Cream with SPF 50+	cool · light	77.1	14.43	19.03	54.92	light	cool
Medium Tan Mini CC+ Cream with SPF 50+	— · medium	76.6	14.93	24.29	47.6	light	neutral
Medium Cool Mini CC+ Cream with SPF 50+	cool · medium	75.27	15.74	21.33	49.83	light	cool
Neutral Tan Mini CC+ Cream with SPF 50+	neutral · tan	74.15	14.9	31.62	37.37	intermediate	neutral
Tan Warm Mini CC+ Cream with SPF 50+	warm · tan	71.73	12.98	27.12	38.7	intermediate	neutral
Tan Cool Mini CC+ Cream with SPF 50+	cool · tan	66.7	24.64	35.25	25.35	tan	cool
Tan Mini CC+ Cream with SPF 50+	— · tan	64.67	21.37	37.79	21.22	tan	neutral
Tan Rich Mini CC+ Cream with SPF 50+	— · tan	60.26	28.33	42.92	13.44	tan	cool
Rich Cool Mini CC+ Cream with SPF 50+	cool · rich	57.82	29.47	37.74	11.71	tan	cool
Rich Mini CC+ Cream with SPF 50+	— · rich	56.59	29.01	43.52	8.61	brown	cool
Rich Honey Mini CC+ Cream with SPF 50+	— · rich	40.59	29.51	36.03	-14.64	brown	cool
Neutral Rich Mini CC+ Cream with SPF 50+	neutral · rich	39.89	21.58	30.34	-18.43	brown	cool
Deep Honey Mini CC+ Cream with SPF 50+	— · deep	34.17	18.52	23.97	-33.44	dark	cool
Neutral Deep Mini CC+ Cream with SPF 50+	neutral · deep	33.65	15.54	20.72	-38.28	dark	cool
Deep Mini CC+ Cream with SPF 50+	— · deep	33.06	27.5	29.46	-29.9	brown	cool
Deep Bronze Mini CC+ Cream with SPF 50+	— · deep	29.95	19.59	12.55	-57.96	dark	cool
Deep Mocha Mini CC+ Cream with SPF 50+	— · deep	27.83	16.87	15.31	-55.37	dark	cool
Deep Cool Mini CC+ Cream with SPF 50+	cool · deep	20.12	9.46	12.31	-67.61	dark	cool

Your Skin But Better CC+ Airbrush Perfecting Color Correcting Setting Powder7 shades

It Cosmetics Your Skin But Better CC+ Airbrush Perfecting Color Correcting Setting Powder published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
NA	— · fair	94.44	3.95	7.38	80.57	very_light	neutral
NA	— · fair	91.89	4.66	11.5	74.65	very_light	warm
NA	— · light	82.89	13.46	28.31	49.28	light	neutral
NA	warm · medium	82.12	12.01	25.6	51.44	light	neutral
NA	— · medium	79.69	18.1	28.2	46.47	light	cool
NA	— · tan	69.15	25.07	38.54	26.42	tan	cool
NA	— · tan	58	24.14	30.06	14.9	tan	cool

Your Skin But Better Foundation + Skincare40 shades

It Cosmetics Your Skin But Better Foundation + Skincare published swatch readings
Shade	Brand says	L*	a*	b*	ITA°	Depth band	Swatch reads
10	warm · fair	92.39	3.63	12.2	73.94	very_light	warm
22.5	warm · light	85.31	7.47	22.59	57.39	very_light	warm
20	cool · light	84.37	9.55	22.88	56.35	very_light	warm
12	warm · fair	83.98	7.9	22.82	56.12	very_light	warm
10.5	neutral · fair	83.8	6.28	15.06	65.98	very_light	warm
11	neutral · fair	82.9	8.08	20.74	57.77	very_light	warm
21	warm · light	82.36	8.62	23.72	53.76	light	warm
20.5	neutral · light	81.01	11.14	17.57	60.46	very_light	cool
23	warm · light	80.61	10.17	26.6	49.01	light	warm
21.5	neutral · light	77.1	9.3	25.91	46.29	light	warm
22	neutral · light	75.96	10.88	23.26	48.14	light	neutral
30	cool · medium	75.59	10.9	23.29	47.69	light	neutral
31	neutral · medium	72.42	11.31	26.41	40.33	intermediate	warm
33	neutral · medium	71.97	14.01	26.4	39.77	intermediate	neutral
36	cool · medium	70.24	15.02	20.7	44.36	light	cool
32	warm · medium	69.99	14.56	33.42	30.89	intermediate	warm
34	cool · medium	69.93	16.22	27.44	35.99	intermediate	neutral
31.5	neutral · medium	69.3	10.82	25.85	36.75	intermediate	warm
41	warm · tan	67.18	15.36	33.4	27.22	tan	neutral
40	cool · tan	67.16	13.97	31.17	28.83	intermediate	warm
42	neutral · tan	66.86	16.73	38.9	23.43	tan	warm
35	warm · medium	65.66	14.01	31.85	26.18	tan	warm
39	neutral · tan	64.45	12.64	25.74	29.31	intermediate	neutral
42.5	warm · tan	59.4	13.64	30.47	17.15	tan	warm
43	warm · tan	57.27	15.79	33.21	12.35	tan	neutral
44	warm · tan	54.66	23.03	38.23	6.95	brown	neutral
50	cool · tan	53.63	17.23	27.83	7.43	brown	neutral
51.25	neutral · tan	50.64	15.12	25.96	1.41	brown	neutral
51.75	cool · rich	47.71	17.53	28.41	-4.61	brown	neutral
51	warm · tan	47.6	19.64	33.94	-4.04	brown	neutral
51.5	warm · tan	46.72	18.09	32.19	-5.82	brown	neutral
53	neutral · rich	45.18	18.78	26.22	-10.42	brown	cool
52	warm · rich	40.91	22.06	32.77	-15.5	brown	cool
59	cool · deep	40.87	19.57	25.74	-19.53	brown	cool
58	neutral · deep	37.91	17.05	19.84	-31.36	dark	cool
60	warm · deep	35.16	14.52	25.68	-30.02	dark	neutral
64	cool · deep	33.53	11.64	5.9	-70.29	dark	cool
63	cool · deep	31.19	16.7	11	-59.68	dark	cool
61	neutral · deep	30.43	17.61	24.46	-38.66	dark	cool
62	cool · rich	27.72	16.29	18.99	-49.56	dark	cool

Match a shade you already wear

Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.

Shop by fit concern

Start with what never quite works.

See the fit guides

Choose the detail that matters to you. We’ll point you to useful guides and the measurements available to compare.

Petite, with room where you need it Shorts that cover what you choose More room through the upper arms A longer or shorter torso A waist seam in the right place More back or bra coverage Longer or shorter hems Fabric that moves and drapes comfortably

There’s more to the house

It Cosmetics, beyond the shade name.

Start with what never quite works.

Follow the detail that matters to you.

Boots & shoes

Foundation shades

Pants

Tops

Shoes by comfort & width

Swim

Press-on nails

Dresses & skirts

Coats & jackets

Bras & foundations

Jewelry

Glasses & sunglasses

It Cosmetics, beyond the shade name.

Start with what never quite works.

Follow the detail that matters to you.

Boots & shoes ↗

Foundation shades ↗

Pants ↗

Tops ↗

Shoes by comfort & width ↗

Swim ↗

Press-on nails ↗

Dresses & skirts ↗

Coats & jackets ↗

Bras & foundations ↗

Jewelry ↗

Glasses & sunglasses ↗

Boots & shoes

Foundation shades

Pants

Tops

Shoes by comfort & width

Swim

Press-on nails

Dresses & skirts

Coats & jackets

Bras & foundations

Jewelry

Glasses & sunglasses