The shade file
Wet n Wild, beyond the shade name.
Compare the brand’s descriptions with readings from published swatch images.
What do the numbers mean?
L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.
Photo Focus Dewy Foundation14 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| NA | — | 81.76 | 6.66 | 16.93 | 61.94 | very_light | warm |
| NA | — | 81.43 | 5.3 | 15.88 | 63.19 | very_light | warm |
| NA | — | 80.61 | 10.17 | 26.6 | 49.01 | light | warm |
| NA | — | 80.5 | 8.07 | 10.81 | 70.48 | very_light | cool |
| NA | — | 75.28 | 5.29 | 18.36 | 54.01 | light | warm |
| NA | — | 74.6 | 8.7 | 18.55 | 52.98 | light | neutral |
| NA | warm | 74 | 4.71 | 35.87 | 33.79 | intermediate | warm |
| NA | — | 72.6 | 11.74 | 30.46 | 36.57 | intermediate | warm |
| NA | — | 69 | 6.21 | 28.58 | 33.62 | intermediate | warm |
| NA | — | 67.87 | 10.99 | 27.69 | 32.84 | intermediate | warm |
| NA | — | 66.57 | 14.96 | 26.56 | 31.96 | intermediate | neutral |
| NA | — | 65.03 | 11.07 | 38.39 | 21.38 | tan | warm |
| NA | — | 56.56 | 14.64 | 32.22 | 11.51 | tan | neutral |
| NA | — | 54.49 | 12.27 | 40.13 | 6.38 | brown | warm |
PhotoFocus Liquid Foundation24 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| NA | — | 80.65 | 12.3 | 21.37 | 55.11 | very_light | neutral |
| NA | — | 80.09 | 11.97 | 16.26 | 61.61 | very_light | cool |
| Nude Ivory | — · fair | 79.75 | 13 | 22.25 | 53.21 | light | neutral |
| Soft Ivory | — · fair | 78.38 | 11.69 | 24.56 | 49.13 | light | neutral |
| NA | — | 77.8 | 14.03 | 22.19 | 51.4 | light | cool |
| NA | — | 77.64 | 11.61 | 25.13 | 47.72 | light | neutral |
| Soft Beige | — | 77.39 | 13.69 | 23.75 | 49.07 | light | neutral |
| NA | — | 76.64 | 13.62 | 24.31 | 47.62 | light | neutral |
| Bronze Beige | — | 72.87 | 11.87 | 23.81 | 43.85 | light | neutral |
| NA | — | 72.61 | 12.28 | 23.99 | 43.3 | light | neutral |
| NA | warm | 69.49 | 16.06 | 26.27 | 36.57 | intermediate | neutral |
| NA | — | 69.28 | 15.26 | 25.95 | 36.61 | intermediate | neutral |
| Buff Bisque | — | 69.26 | 15.15 | 26.47 | 36.04 | intermediate | neutral |
| NA | warm | 69.12 | 12.96 | 28.4 | 33.95 | intermediate | neutral |
| Golden Beige | warm | 68.67 | 12.7 | 27.76 | 33.92 | intermediate | neutral |
| NA | — | 67.3 | 16.36 | 25.96 | 33.68 | intermediate | cool |
| NA | — | 66.1 | 12.8 | 30.77 | 27.62 | tan | warm |
| NA | — | 64.73 | 15.23 | 26.22 | 29.33 | intermediate | neutral |
| NA | — | 62.98 | 14.04 | 30.94 | 22.76 | tan | neutral |
| NA | — | 51.53 | 20.61 | 35.74 | 2.45 | brown | neutral |
| NA | — | 50.33 | 20.8 | 32.55 | 0.58 | brown | cool |
| NA | — | 44.51 | 27.63 | 41.55 | -7.53 | brown | cool |
| NA | — | 44 | 27.37 | 40.45 | -8.44 | brown | cool |
| NA | — | 41.23 | 21.88 | 29.79 | -16.4 | brown | cool |
PhotoFocus Stick Foundation15 shades
| Shade | Brand says | L* | a* | b* | ITA° | Depth band | Swatch reads |
|---|---|---|---|---|---|---|---|
| NA | — | 85.64 | 8.3 | 29.4 | 50.48 | light | warm |
| NA | — | 83 | 12.32 | 29.49 | 48.21 | light | warm |
| NA | — | 81.56 | 10.95 | 28.49 | 47.93 | light | warm |
| NA | — | 77.82 | 13.16 | 33.95 | 39.33 | intermediate | warm |
| NA | — | 76.38 | 14.62 | 36.25 | 36.04 | intermediate | warm |
| NA | — | 74.89 | 13.4 | 32.07 | 37.82 | intermediate | warm |
| NA | — | 73.24 | 18.57 | 31.55 | 36.38 | intermediate | neutral |
| NA | — | 68.49 | 15.77 | 37.84 | 26.04 | tan | warm |
| NA | — | 65.36 | 22.63 | 34.99 | 23.7 | tan | cool |
| NA | warm · tan | 65 | 13.8 | 41.58 | 19.84 | tan | warm |
| NA | — | 63.86 | 17 | 37.07 | 20.5 | tan | neutral |
| NA | — | 61.89 | 23.51 | 42.17 | 15.75 | tan | neutral |
| NA | — | 61.44 | 19.02 | 44.96 | 14.28 | tan | warm |
| NA | — | 56.77 | 24.43 | 46.49 | 8.29 | brown | neutral |
| NA | — | 38.73 | 17.8 | 30.39 | -20.35 | brown | neutral |
Match a shade you already wear
Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.
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