The shade file

ColourPop, beyond the shade name.

Compare the brand’s descriptions with readings from published swatch images.

69 shades2 products69 swatch readings
Match a shade you wear
Illustrating the fit question · AI-created image
What do the numbers mean?

L* describes lightness; a* and b* describe color axes. ITA° is calculated from lightness and the yellow–blue axis to group the swatch into a depth band. None of these readings measures coverage, wear or how a formula will look on your skin.

ColourPop names an undertone for 69 of these shades. Read off the brand’s own swatch under D65, 33 of them — 48% — land in a different undertone than the name claims. That is not an accusation of bad faith: undertone is a word, and a word is not a measurement. It is why the house publishes the number beside it.

Pretty Fresh Foundation42 shades
ColourPop Pretty Fresh Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
05Wwarm · fair90.562.46.3381.13very_lightwarm
10Nneutral · fair89.8847.4779.39very_lightneutral
20Nneutral · fair89.054.928.3777.9very_lightneutral
03Ccool · fair88.942.967.179.67very_lightwarm
33Ccool · light88.885.798.1478.18very_lightcool
15Wwarm · fair84.794.414.3367.61very_lightwarm
25Wwarm · fair84.484.713.3568.83very_lightwarm
45Wwarm · light82.294.4514.4365.92very_lightwarm
50Wwarm · light82.156.6118.5660very_lightwarm
30Nneutral · fair81.996.6111.3570.47very_lightneutral
40Nneutral · light81.18.813.8865.95very_lightcool
55Nneutral · light80.618.1614.7664.26very_lightneutral
60Nneutral · light77.227.813.663.45very_lightneutral
70Wwarm · light77.126.9118.3355.95very_lightwarm
83Ccool · medium76.599.7314.3661.63very_lightcool
80Wwarm · medium75.527.4923.0947.86lightwarm
85Nneutral · medium74.1810.3215.856.84very_lightcool
110Wwarm · medium73.568.4125.2243.05lightwarm
100Wwarm · medium72.677.923.9643.42lightwarm
95Nneutral · medium71.3210.716.6352.05lightcool
105Nneutral · medium71.2510.4515.9653.09lightcool
135Wwarm · medium70.268.5925.4938.48intermediatewarm
125Nneutral69.2812.5822.0341.19lightneutral
120Wwarm · medium68.549.3424.7536.84intermediatewarm
145Wwarm67.6311.6426.8433.3intermediatewarm
130Nneutral · medium66.3713.1520.6938.35intermediatecool
147Wwarm · medium65.239.7923.9932.41intermediatewarm
148Nneutral64.3313.9921.7133.43intermediatecool
175Wwarm59.1613.520.0324.58tancool
155Wwarm59.1512.8727.3318.51tanneutral
157Wwarm58.5112.3421.3521.73tanneutral
153Ccool57.8315.8320.520.9tancool
170Nneutral57.0114.2119.8619.44tancool
180Nneutral55.6713.9315.6319.94tancool
173Nneutral54.1615.320.4811.48tancool
190Wwarm · deep51.7916.4225.853.96browncool
185Wwarm · deep50.1420.2630.030.27browncool
200Nneutral · deep49.1216.0517.46-2.89browncool
205Nneutral · deep46.0316.7116.06-13.89browncool
213Ccool · deep40.518.7619.21-26.31browncool
210Ccool · deep39.5215.912.21-40.64darkcool
215Nneutral · deep34.113.2711.24-54.74darkcool
Pretty Fresh Hyaluronic Hydrating Foundation27 shades
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation published swatch readings
ShadeBrand saysL*a*b*ITA°Depth bandSwatch reads
Fair 05Wwarm · fair87.862.689.2276.31very_lightwarm
Light 33Ccool · light85.157.9410.6773.11very_lightcool
Fair 15Wwarm · fair84.544.9213.9867.96very_lightwarm
Light 50Wwarm · light82.156.6118.5660very_lightwarm
Fair 30Nneutral · fair81.996.6111.3570.47very_lightneutral
Medium 83Ccool · medium76.59.3514.2261.78very_lightcool
Medium 85Nneutral · medium74.1810.3215.856.84very_lightcool
Medium 110Wwarm · medium73.568.4125.2243.05lightwarm
Medium 105Nneutral · medium71.2510.4515.9653.09lightcool
Medium 95Nneutral · medium70.9810.8616.1352.45lightcool
Medium Dark 135Wwarm · medium69.999.0225.6737.91intermediatewarm
Medium Dark 125Nneutral · medium68.9112.6122.0640.6intermediateneutral
Medium Dark 145Wwarm · medium67.6311.6426.8433.3intermediatewarm
Medium Dark 130Nneutral · medium65.7513.7220.3837.7intermediatecool
Medium Dark 147Wwarm · medium64.7110.7723.8331.69intermediateneutral
Medium Dark 148Nneutral · medium63.9514.0221.7432.69intermediatecool
Dark 155Wwarm59.1612.9826.7918.88tanneutral
Dark 175Wwarm59.1613.520.0324.58tancool
Dark 153Ccool58.1215.519.7522.35tancool
Dark 170Nneutral57.1214.6220.0219.58tancool
Dark 180Nneutral55.5413.3916.0119.09tancool
Dark 173Nneutral53.7615.2321.0610.12tancool
Deep Dark 185Wwarm · deep49.2419.9429.95-1.45browncool
Deep Dark 200Nneutral · deep48.8416.5117.68-3.75browncool
Deep Dark 205Nneutral · deep45.3216.9817.46-15browncool
Deep Dark 210Ccool · deep38.1516.9312.75-42.9darkcool
Deep Dark 215Nneutral · deep31.9614.7312.67-54.92darkcool

Match a shade you already wear

Colours are read from each shade’s own swatch image published by the retailer, not from a drawdown measured by the house — a screen swatch and a colorimeter are not the same instrument, and the house does not pretend otherwise. ITA° is the open dermatological standard, computed from the reading; no licensed colour library is used. A shade listed without a reading is one the house holds but has not yet seen.